Imax to conquer China - July 16, 2011
The theaters continue to amaze. In particular, the movie using the system Imax. "Many developers are using our cameras and our professional projection equipment, including Steven Spielberg and Peter Jackson for Tintin and the next James Cameron for Avatar. In addition, the public is sure to witness a spectacle more "immersive" in our rooms. The films are projected with spotlights and a sound system Imax that guarantee a quality experience, especially for image brightness and width of the screen, "said Richard Gelfond, CEO of the Canadian technical company. But only 1% of cinemas use this system in the world.
In recent years, demand is growing: 430 rooms currently against 150 in 2009. The reasons? "The digital switchover has plunged the price of a copy of an Imax film averaged $ 30,000 in 1500 dollars.In addition, we launched a new funding model for supporting the main rooms of the financial risk for farmers who we are paid on average 20% of gross admissions, "said Richard Gelfond. To enhance its growth, China is Imax. "Within two years, the country will become more important for Europe in our sales. Yet we have 94 movie theaters equipped with the system in Europe against Imax fifty only in China. But we will build 50 this year. Eventually, we will have 177 in China, "says Richard Gelfond. Recently, Imax has concluded a funding agreement with the Chinese company Wanda Cinema Line for 75 rooms. The Canadian company hopes to rely "a total of 300 in 2016." The demand for film takes off in China, where the "price of tickets to Imax theaters is comparable to prices in Europe or the United States."And the increase in the price of a $ 2 for a movie at Imax system encourages the Chinese to go: speaking of this experience to those around them, the audience indicate their social status of those "easy".
Projects in Russia
In addition to China, involves the construction of Imax theaters in Russia but does not count too much on "India, where ticket prices are $ 2." The company has become a gem. Market capitalization ($ 1.8 billion) reached more than eight times its turnover in 2010. The Hexagon is a small country. In France last year, Gaumont Pathé has signed a contract for four Imax theaters. The result is the appointment. "Proceeds from Kung-Fu Panda was five times in theaters in Imax theaters as traditional.The average income is three to five times higher for a room equipped with Imax ensures a minimum quality for the viewer at the screening and squares have additional costs, "added the CEO. But there are only five Imax theaters in France that offer all the latest Harry Potter. To develop another career, that of the remastering of local films in Imax format, the company "needs a dozen Imax theaters," says the boss.
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