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Coq sportif gradually reinvesting its native lands of the Dawn, capitalizing on its image Franco-French. The sports equipment was reinstalled last year in Romilly-sur-Seine near Troyes – a few miles from Sodimedical, society in turn threatened to relocate – in the industrial cradle he was born there one hundred thirty years.

If production is largely carried out in Portugal, the group is established with the help of the town hall, a center of development of its textile lines in September 2010. "In this economy, every job is important!" Notes Eric Vuillemin, mayor of the town, who was involved up to 700,000 euros for the renovation of the site.Models of the brand are now developed, and to do that, fifteen jobs were created.

Flexibility

Like Rossignol, another French brand of sport with relocated, the move comes as part of the recovery of the group in trouble after its acquisition by Adidas in the 70's. 22 years after leaving France, the new owner of Adidas in 2005, the Swiss investment fund Aires, has chosen to focus its strategy on the high end and quality French.

By refusing to subcontract as the creation of other brands and product development, Adidas claims to have improved in quality and uniqueness guaranteed payday loans. "We control our now in-house research and development, what sets us apart from the competition," it is argued.Like many companies that have relocated, the brand is also pleased to have shortened the production time and thus become more flexible.

Fifteen new jobs created

Two advantages that should further strengthen next year. Because the group now plans to relocate for the first time a production unit in France, always in Romilly-sur-Seine. The new plant, expected to be operational in early 2012, will produce the high quality collections of the brand. Fifteen new jobs will be created.

This repositioning has been paying more. Profitable since 2009, the brand registered in 2010 a turnover of 89.8 million euros, up 8% over the previous year.While Adidas is still a small player in the sports equipment, compared to giants Nike, Adidas and Puma, Airesis stresses that its market share in footwear in France is increasing from 6% to 9% last year .

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Facebook announced Tuesday the acquisition of Push Pop Press, a publisher of books, multimedia touch pads co-founded by two former Apple Kimon Tsiteris and Mike Matas. Little known to the general public, the two men worked on the interface and software key on the iPhone and iPad.

Apple, Mike Matas has participated in the design of several interface elements of the iPhone, as the camera, the display of the battery and phone settings. Tsiteris with Kimon, he also worked on the mapping software for iPad."Mike Matas is responsible or has had responsibility for most of the best and most exuberant designs in recent times" at Apple, said the blogger John Gruber, familiar with the company.

Team Press Push Pop account other well-respected engineers in its ranks, as Austin Sarner, who worked for Sofa, publisher of software for Mac already bought in June by Facebook. On Twitter, the former head of the development of the implementation of Facebook for iPhone, Joe Hewitt, said he hoped "that the acquisitions of Pop Push Press and sofa style mean that Facebook is more like that of Apple that of Microsoft. "

An application for iPad

Facebook confirmed that some engineers Pop Push Press join its ranks, without specifying their assignment.Pop Push Press, who had noted earlier this year by publishing a book multimedia Al Gore for the iPad, will cease operations. "Facebook does not begin to publish electronic books, but the ideas and technology that are behind Push Pop Press will be integrated with Facebook," commented Mike Matas and Kimon Tsinteris. For example, to better present the interactive content, suggests the New York Times.

The future of Facebook application iPad was published in error last week.

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After months of tensions, the thaw begins between Areva and EDF. Luc Oursel, the president of the giant nuclear conducted this afternoon in his first official friendly in its factory in Saint-Marcel, near Chalon-sur-Saone, the chairman of EDF, Henri Proglio. The symbol is strong. And the two heavyweights of the team of France's nuclear formalized their merger by signing three agreements "technical and commercial." The event was announced by The Tribune before being confirmed by the Minister of Industry, Eric Besson, who also visited the site of Saône-et-Loire.

Luc Oursel assured wanting to "write a new page" in the history of relations between Areva and EDF. For its part, Proglio said that "Areva is intended to be a major partner of EDF".

Specifically, these agreements should help to clarify the relationship between the two groups.They focus on "the pursuit of optimizing the EPR, increased maintenance of the park" and "the strengthening of industrial cooperation on the storage of radioactive waste." Described as "historic in some ways" by Eric Besson on France Inter this morning, they aim to "ensure consistency throughout the French nuclear industry."

"A willingness to cooperate more»

A fourth agreement should focus on optimizing the third generation EPR reactor, improved maintenance and operation of existing nuclear plants, to prepare for extending the period of operation beyond 40 years and the management of the Nuclear Fuel Cycle.

The date of its signature was not specified, but it should occur in September, according to a promise of college participants in the meeting.Which will complete the strategic partnership, called by President Nicolas Sarkozy in July 2010.

The two companies also intend to continue discussions on the development of medium-power reactor Atmea, in which EDF would not participate. But these discussions will lead to another executive that the contracts mentioned Monday.

Another point of interest between the two groups that was you today, the assumption of an equity investment by the electrician in the future mining subsidiary of Areva is "neither foreseen nor ruled out," says Eric Besson. "There is a current subsidiary of the Areva mining activity that had been recorded and we will see who will enter the capital," he said. The latter, however, said on France Inter does not "feel" at Henri Proglio will "particular" to enter the capital of Areva."I feel from Proglio a willingness to cooperate more with Areva, what we today RECORDED agreements very important, but I do not feel particular pressure at home to enter the capital of Areva" said he. No details were given about not e the two leaders after their meeting.

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French, whatever the next president, get ready to shake your belt! Thursday, according to documents as a basis for negotiation, Paris was about to commit, as all the capitals of the euro area that are not within the scope of a program of assistance, to below 3% deficit in 2013 "at the latest." A number in the Maastricht Treaty in 1992, stalled for years, and seems about to revive …

In recent months, France has undertaken vis-à-vis Brussels to reduce the government deficit (state, local government, social security) to 6% of GDP in 2011, 4.6% in 2012 and finally precisely, to 3% in 2013.But this promise of the Fillon government takes a turn this time much more solemn.

The government has already ensured that he would take in Brussels "all necessary measures to respect the path of public finances notified in the stability program." He planned to continue the non-replacement of an official two retiring, reducing the operational expenditure of the state by 10% in three years to review all the operating expenses (66 billion euros) to make the same effort as running costs, and above all to continue the removal of tax and social niches.

On this last point, the new Minister of Economy, Baroin, began to prepare minds to new cuts.It is "very likely that we will go through the Finance Act 2012, beyond the 3 billion reduction in planned niches," he said in an interview with Le Figaro Magazine last week.

Increased tax burden

Because it considers the government's growth forecast (2.5%) too optimistic and they fear that public spending grows at the same pace as the past decade, the Senate Finance Committee has also recently warned that should get up to 11 billion euros of revenue or additional savings next year.

As for the Socialist Party, already in his primary campaign, he will have soon detailing how it intends to meet a commitment that is now required for all political camps if he returned to power next year.Because he wants to play the card of the seriousness, the goal of a return to 3% in 2013 is also included in its program. But for this, less emphasis on spending cuts than on tax burden increased by 50 billion.

The theme of discipline inevitably hover on the presidential campaign.

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The wave of picnics and barbeques in the spring, made possible by an exceptionally favorable weather, had precipitated the French on the shelves of hypermarkets. Sales of water (8.2%), soft drinks (9.5%) and beer and cider (10.5%) had experienced progression insolent March-May (compared to the same period last year), according to data collected by SymphonyIRI. With highs in the purchase of ice cream and other frozen desserts (22.1%). Until insecticides (34.1%).

Manufacturers liked to dream of a vintage 2011 special that would forget the disappointing weather of August 2010. In fact, the weather will be "saved" a consumer already soft.

Even if the summer is still in its infancy, the reversal of June weather has dampened hopes.The rain and temperatures below normal even led to a decline in sales of water (-3.8%), beer and cider (-3.6%) and ice (-3.8%) the last month. Depressed by bad weather, the French have drowned their sorrow in soups, whose consumption is spread (+6.8%) after having faltered in the spring (-13.1%). They also caught up on purchases of frozen quiches and other savory (+7%). Our citizens spend more time indoors, ready meals have also been popular last month (5%).

The end of "catch up"

Beyond these products susceptible to weather, changes in consumption in June promises to be a turnaround. "Over the years, stopping at the end of February, the consumer was doing extremely well, says Jacques Dupré, Director at Insight SymphonyIRI.And all the rays took advantage of the situation in times of great price stability, or even deflation (-0.3% year to date through February). "

After having tightened their belts during the crisis, consumers are caught up by buying products "pleasure" as the food caterer. Then, as he did fine, the French continued to spend, which supported consumption in the spring. Furthermore, while retailers announced in March of annual price increases of close to 2%, the increases were not noticeable ray (0.7%) with the exception of certain categories of products such as flour, oil or coffee, closely linked to changes in raw materials."Despite the boost from the weather, we started to see a real slowdown in early May, with growth in sales of consumer products by 1%, with inflation of 1.3% on same month, "says Jacques Dupré.

From May to June, the price increase (2.2% in June compared to June 2010) has changed all that. If it has boosted sales of consumer goods (+2.6%), it may slow consumer spending over the coming months. "If future inflation was 2.5%, we could have a single stable consumption volume close to zero in hypermarkets and supermarkets on the end of the year," said Jacques Dupré. According Gaëlle Le Floch, Director Strategic Insight in WorldPanel Kantar, "private labels could then have a playing card."

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Greece occupies the minds of the rating agencies, but they do not forget Portugal. If the first could be lacking to believe Moody's or Standard & Poor's, the second concern. Moody's lowers in just four clicks of the note term. "The deterioration in the context of adversity reveals the crisis of sovereign debt and vulnerabilities of the Portuguese economy," says the Ministry of Finance in a communiqué.L rating agency is the first American to relegate Portugal in the class of investments "speculative," that is to say, risky. Standard & Poor's and Fitch placed the rating of Portugal "BBB-" or one notch to the category of "speculative" that Greece currently holds.

The euro increases its losses against the dollar

Moody's did not trust the program "ambitious" in the words of the new government which includes to reduce the country's deficit from 9.1% to 5.9% this year and 3% by 2013. This is why the country must make a saving "a little over two billion euros," said Pedro Passos Coelho had. In addition to the "restructuring of public enterprises," the privatization program will be accelerated with the sale by September of public participation in groups electricians EDP and REN on line pay day loans. "The Moody's decision ignores the effects of the tax on extraordinary income, regrets the Ministry of Finance.This measure shows the government's determination to ensure the deficit targets for this year. "

While Greece is to receive 12 billion euros of fresh money and could get a new rescue plan 110 billion, Moody's says there is a good chance that Portugal needs a new aid in addition to 78 billion decided last May. But for that, like Greece, the rating agency points out that private sector participation would be required for the EU to come to the aid of Portugal. "Portugal might not be able to borrow on capital markets at a tolerable level before the second half of 2013 or even later," said Moody's.

While the U.S. markets did not react to this announcement, the euro accentuated its losses against the dollar, yielding 0.81% to 1.4423 dollar.

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The stock markets in the Asia-Pacific begins this week in the gloom. The Tokyo Stock Exchange declined since the beginning of the session on Monday: around 7 am, the Nikkei folds of 0.54% to 9625.99 points. In China, the Hong Kong Hang Seng drops 0.66% to 22,025.30 points but the CSI Shanghai is 0.38% to 3038.89 points. In South Korea, the KRX yield 0.60% while in Sydney the S & P / ASX retrograde more frankly about 1.02% to 4462.10 points.

Bank stocks crippling trend. HSBC Holdings 1.51% of trips in Hong Kong, Mizuho Financial and Sumitomo Mitsui Financial Group lost 1.6%, respectively, and 1% at the meeting in Tokyo. Commonwealth Bank of Australia loose it, 0.85%.

The mood is worsened by the U.S. markets, which fell sharply on Friday night. The indexes fell to new technology very important. Greece still worried but the situation in the United States also remains fragile.Side values, the technology sector pulled down the indices including Oracle, which fell 4.06% against a backdrop of disappointing results. So, in Asia, the sector is shunned: Sony Japan lost 1.6%, for example.

Oil companies are also suffering: Japan Petroleum sells and 2.23%, the Australian group Santos yields 2.26% and PetroChina, 0.2%. Oil prices continue to fall on Monday, given the recurring concerns about the solvency of Greece and after the announcement of the International Atomic Energy Agency (IEA) to dip into its strategic reserves. This has brought down the barrel of 7.7% in two sessions. In morning trading, a barrel of "light sweet crude" for August delivery lost 65 cents to 90.51 dollars. That of Brent North Sea crude for August delivery yielded 67 cents to 104.45 dollars.

The AG Tepco looks hectic

Note also that the operator of the nuclear power plant in Fukushima, Tokyo Electric Power (TEPCO: 4.22% to 321 yen), meets Tuesday its shareholders at a general meeting expected under high tension.

The share value of the power company has shrunk about 85% since the accident on March 11, caused by a giant tsunami, which resulted in the emission of radiation into the atmosphere, sea and the soil surrounding the plant located 220 km northeast of Tokyo.

Units of riot police plan to deploy around the large hotel which will host the debate, due to events expected from residents of the prefecture of Fukushima and anti-nuclear activists.

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The deputies followed the government's view: Tuesday night later, they rejected the amendment, which taxed the works of art to the wealth tax (ISF). Works of art are therefore exempt, as they have since 1982. And, a priori, the Senate, which will examine the end of June the reform of the taxation of wealth, should not return to this point.

The vote closes days of debate that divided the majority. Because the amendment taxing works of art came from the UMP Marc Le Fur. Since its adoption in Finance Committee on Wednesday, the government objected small personal loans. But it is Nicolas Sarkozy himself is mounted to the plate Tuesday, qualifying in front of ministers and leaders of the majority, "triple stupidity" the idea of ​​taxing works of art.

Tuesday's meeting, Marc Le Fur finally withdrew his amendment, which the coup was introduced by the socialist president of the Finance Committee Jerome Cahuzac. But the UMP did so by raising another issue, that of taxation works of art at their sales. Amendments within these charges will be discussed today.

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New turmoil in the global market for education. The British group Aegis and French Ipsos confirmed Monday that it entered into discussions for the sale by the former to the latter its subsidiary Synovate market research. Exchanges are still at a preliminary stage. And the auction could climb. Recovered 500 million pounds (560 million), assets of Aegis are likely to interest other predators, starting with the giant German GfK study, who missed the takeover of TNS by WPP in 2008.

For Ipsos, engaged for fifteen years in the internationalization of its activities, the acquisition would enable Synovate to continue his race for size, rising to become world's third largest school, behind the U.S. and Britain Nielsen Kantar (WPP ), doubling the German GfK.It would strengthen its positions in Europe and North America, access to new markets like South Africa or Scandinavia, but also to double in size in Asia, Synovate has achieved 27% of its activity in 2010 and nearly 10% growth.

"We could also strengthen our role with our key customers in financial services, automotive or consumer," said Didier Truchot, Ipsos co-president and founder. The financial structure of the French group, which exceeded one billion euros in sales last year, allows him to consider this acquisition with cash of $ 150 million and a low debt ratio.

Possible dismantling

Remains to be seen what this operation for Aegis.Some analysts believe that the sale of Synovate, which represents 40% of the activity of the UK on a total income in 2010 of 1.46 billion pounds (1.68 billion euros), opened the way for dismantling. A scenario reactivated by the recent statements by Vincent Bollore, the group's largest shareholder with 26.5% stake, which now calls his participation purely financial investment, therefore intended to be sold. Having failed to bring Aegis of Havas, which is also the main shareholder, the French businessman could withdraw at encouraging the sale of Aegis by apartments. The transfer studies buckled, the media arm (Carat, Vizeum) could then concern several communication groups, including the French Publicis and Havas ….The two groups are no comments for now.

This hypothesis is more plausible that there are few synergies between the two branches of Aegis. Speculators are not wrong. At the announcement of discussions with Ipsos yesterday morning, the action of the British group has jumped from 7% to the London Stock Exchange, its highest level in four years.

Another scenario: Aegis could use the proceeds from the sale of Synovate to strengthen the media. The group wants to reduce its dependence on particular markets in Western Europe to grow in the U.S. and boost its digital business. In the first quarter, the media arm rose 10.1%, against an increase of 7.3% for Synovate.

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It will not open its gates on June 19 but has already set a record. For its 58th edition, bringing together the cream in Cannes global communication, the International Advertising Festival-Cannes Lions has 28,828 registered creative works from 90 countries, on Wednesday welcomed its organizer, the British media group Emap . It is beyond the record of 28,284 filings in 2008, before the crisis hit the sector the following year.

Good barometer of the vitality of the industry, the number of subscribers increased by 19% compared to last year. The biggest battalions of candidates to the lions, the trophies awarded for the best campaigns judged by professionals, always come from the United States (4045 work), the largest market worldwide, followed by Brazil (2647), Germany (1971 ), the United Kingdom (1922) and France (1617).Outside of Brazil, now two years since the new Mecca of global advertising giant, emerging markets, including Asia (Hong Kong, Thailand, Indonesia …) continue to increase their presence. India, for example, topped the 1000 campaigns listed.

Inflation in the number of categories continues with a new competition created, that of creative effectiveness (Creative Effectiveness). A prize for the best performance (Craft) was launched last year. A total of thirteen categories are represented in traditional communication (film, press, billboards, radio …) but also in the non-media (direct marketing, event management, integrated marketing …). In quantity, online advertising devices (e million) close behind the TV commercials of thirty seconds (movie lions).Unlike last year, all categories are progressing, including PR lions, which outweigh the best features of public relations, design or lions in the design professions.

La Croisette expects about 8,000 professionals. Eight French judges involved in the development of the charts, including the boss of the world creation of Publicis, Olivier Altmann, jury view, Chris Garbutt Creative Director of Ogilvy France, the film jury, and Jean-Marie Dru Chairman of TBWA world juror from the first edition of Creative Effectiveness prices.

France in force

The 81 agencies participating French try to do better in 2010, where they had won 40 lions.For this edition, they appear to have regained its appetite, as they have records in 1617, against 931 last year, according to the Association of communication agencies (AACC), which also were 200 certifications , against 140 in 2010. The largest category is disputed by the French press (472 papers presented), followed by the display (271), Web Campaigns (210) and movies (153).

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