Moreover, only 20% of viewers are satisfied with the quality of 3D against 57% who are not.Finally, the audience was quick to tell the difference between films shot in 3D directly and adjustments made after a shooting in 2D. 40% of respondents are low marks for quality movies converted to 3D in extremis.

Debate raging in the big Hollywood studios

The Médiamétrie, which just made the trade magazine Cinema side a study on the digitization of cinemas, also notes "that public disaffection for 3D and shortness of admissions." But stresses Aurélie Rix, director of the film to Médiamétrie, "operators are still in the 3D and digital opportunity to bounce back by opening their screens with other forms of entertainment and projections such as concerts or sporting events.Enough to return to the class rooms of viewers who had abandoned the big screen. "

Film Studies and French Médiamétrie fall even more steeply that the debate has raged all summer in the big Hollywood studios face the same public resistance which gradually moving away from 3D screens to return to the conventional screen. In its edition of August 12 the very serious Wall Street Journal noted that if 70% of revenues from Alice in Wonderland 3D projections came in 2010, however, 57% of viewers were content to the 2D projection of the last Harry Potter Business Card Holders. There were only 45% choose the 3D much for The Green Lantern and Kung Fu Panda, and 47% for the last Pirate of the Caribbean.In comparison, Avatar, despite the lack of 3D displays of the time, had achieved 75% of its revenue projections through 3D.

Minimize the reversal of consumers

This loss occurs even Hollywood has doubled its number of 3D productions for 2011 compared to the previous year. As many as 16 films planned for this year. Not least because the three main sponsors of the American cinema – Francis Ford Coppola (Twixt), Martin Scorsese (Hugo) and Steven Spielberg (Tintin and the Secret of the Unicorn) – announced rotate in 3D. Not to mention that Ridley Scott is preparing its new Alien, named Prometheus. They try to minimize this reversal of consumers claiming the quality of films.In essence, they recall that a bad movie is always a bad film and even 3D viewers the sanction as such.

Add to this the fact the United States the number of cinema admissions fell by 9% over the first six months of the year and the animated films, privileged territory of the 3D n ' have much more coast than in the past. Rio de la Fox, Paramount and the Rango Hop Universal have jointly made fewer entries than Shrek 3, four years ago, noted the New York Times last May.

What lead to the skepticism of financial markets, the Wall Street Journal, the stock market would have penalized companies specializing in 3D technology, such as RealD. All indicators that are forcing studios to rethink their strategy for production and slow down.Bad news for manufacturers of 3D TV, 3D content eager to boost their sales to come.

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More limited carrying capacity

Estimates of the study Mastercard "Report on the economic impact of Rugby World: 2011 World Cup," the economic activity generated by the event is expected to reach $ 654 million (479 million), 18 % less than the 2007 edition in France. Main reason: the carrying capacity, especially in the stages are not the same. In New Zealand, the largest chamber (the Eden Park in Auckland) can accommodate 60,000 rugby fans. This figure drops to 40,000 for the second largest stadium. In total, only five of the twelve speakers in the competition beyond the 30,000 seats. In France in 2007, all exceeded the 32,000 seats.Enough to blow up the number of tickets sold in the Hexagon at 2.25 million, against 1.35 million sold in 2011 according to MasterCard. Next visitors, a double standard as well, since 95,000 fans are expected in the country of Blacks against more than 325,000 in 2007.

Overall, the economic impact of the sixth edition of Rugby World Cup in 2007 was estimated at 540 million euros, of which over 85% from the tourism (spending by spectators, lodging, drinks, souvenirs …). A record that does not beat New Zealand in terms of direct benefits. It remains to know the net financial gain from the competition.Those of this edition will not be known precisely until a few weeks, but we know already that they will be affected by 550 million euros spent on building or renovating stadiums, where France had limited its expenses (most stadiums were renovated for the World Cup soccer in 1998). The catastrophe of Christchurch should also weigh on the accounts. In 2007, net income of the competition had reached about 113 million euros, while New Zealand could lose money on this event.

The hearing will be at the rendezvous

The only consolation for the organizers of New Zealand against the semi-economic success: the increasing popularity of the rugby world should not be questioned. About 4 billion viewers (cumulative audience) should follow the matches of the competition.Almost as much as 4 years ago (4.2 billion according to URS Finance and Economics and the International Rugby Board). More than 220 million euros in marketing and TV rights for the event have been sold by the IRB, against only 190 million for the French edition of 2007. The fact is that New Zealand will not see the color of money, revenue from TV rights and advertising contracts falling directly into the pocket of the Board, to fund the global development of rugby.

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Above all, this damage should be responsible in large measure to the State, businesses and individuals, when insurers should take on a lesser share of the burden, said Chuck Watson, one of the leaders of Kinetic Analysis told AFP."Most of the structural damage will be caused by the rising water because of rain and coastal flooding. Yet this type of damage is not covered by private insurance, "said he.

The same applies to losses caused by the cessation of activity in areas relevant to the coast, or the cost incurred by the evacuation of hundreds of thousands of people. Thus, New York, usually hectic, has been transformed this weekend into a ghost town, most shops have closed up shop and residents have been urged to stay home. But there is no damage reported, insurance should not pay a dime to compensate their members.

Insurers expected to be down

Insurance companies, however, should see their value fall Monday at the New York Stock Exchange.On Friday, insurers Allstate and Travelers had fallen to the lowest levels for two years, investors anticipate the costs incurred by the hurricane for those companies.

The amount of the invoice should still be less than initially estimated. Thus, Kinetic analysis was planned on Friday that a tornado could generate over 12 billion euros of damage if it hit New York at the height of its intensity. Finally, she was demoted to a mere tropical storm, with winds still 100 km / hour. These amounts are in any case of a different order of magnitude as the colossal damage of about $ 100 billion registered during Hurricane Katrina in 2005.

Meanwhile, the Asian financial centers are clearly hesitant and have not adopted the same direction. Thus, while the Nikkei in Tokyo Stock Exchange gleans some points (0.13%) to 8783.99 points, retreating Chinese stock markets: the Hang Seng in Hong Kong was down 0.21% to 19,710.10 points and the Shanghai CSI 300 lost 0.89% to 2877.99 points.

Japanese Prime Minister resigns

Also in Japan, criticized for his hesitation and awkwardness to the disaster caused by the earthquake and tsunami of March 11, Prime Minister of Japan, Naoto Kan, has resigned as chairman of the Democratic Party of Japan, according to media Japanese payday loans. And therefore of his duties as head of government.

On the macroeconomic front, the consumer prices in Japan rose 0.1% in July after a revised 0.2% decline in June.Analysts on average expected a further decline of 0.1%.

On the other Asian financial centers, the trend is mixed if the Taiwan TAIEX gains 0.40% at 7440.37 points, the Kospi in Seoul was up 0.47% to 1772.80 points, the BSE Sensex 30 advance 0 , 12% to 16,165.70 points, the S & P / ASX 200 was down 0.28% to 4200.90 points and the FTSE Straits Times lost 0.71% to 2746.10 points.

Oil not very active

Oil prices were mixed Friday morning during electronic trading in Asia, in a sluggish market, before the highly anticipated speech of the head of the U.S. central bank (Fed). In morning trading, a barrel of "light sweet crude" for delivery in October gave 10 cents to 85.20 dollars per barrel of Brent North Sea crude for October delivery took 19 cents to 110.81 dollars.

The phenomenon was illustrated recently by the acquisition for $ 12.5 billion, Motorola's Mobility by Google. An operation that allows the Internet giant to hand over a lucrative portfolio of nearly 17,000 patents telephone.In early July, a consortium led by Apple and Microsoft spent $ 4.5 billion to acquire the patents of the Canadian telecom equipment supplier Nortel for bankruptcy.

"Clearly, the ability to take pictures and send them to mobile devices is critical for manufacturers of smartphones, and Kodak may hold the key technologies that provide these services," said Paul Ausick, the financial website 24 / 7 Wall Street.

Kodak ready to sell

More operations and acquisitions are increasing the portfolio of Kodak takes the value. The financial firm MDB Capital, in an interview with the Bloomberg financial agency, has said the group's 1100 patents were worth, in today, nearly three billion dollars. All of Kodak's intellectual property would be five times the value of the company itself.The news panicked investors rushed to the title at the New York Stock Exchange yesterday. The action Eastman Kodak jumped 25.70% to 2.69 dollars.

Kodak, no question of missing the boat. According to the Wall Street Journal, the manufacturer of cameras "began promoting its portfolio this week, contacting companies that might be interested." Kodak said currently "explore strategic alternatives" for its patents.

When it is launched, the battle for the acquisition of these technologies will be tough. Kodak could play the card by removing the grudge he accuses Apple and RIM already violating its patents on technology for viewing photos on their iPhone and BlackBerry.

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If production is largely carried out in Portugal, the group is established with the help of the town hall, a center of development of its textile lines in September 2010. "In this economy, every job is important!" Notes Eric Vuillemin, mayor of the town, who was involved up to 700,000 euros for the renovation of the site.Models of the brand are now developed, and to do that, fifteen jobs were created.

Flexibility

Like Rossignol, another French brand of sport with relocated, the move comes as part of the recovery of the group in trouble after its acquisition by Adidas in the 70's. 22 years after leaving France, the new owner of Adidas in 2005, the Swiss investment fund Aires, has chosen to focus its strategy on the high end and quality French.

By refusing to subcontract as the creation of other brands and product development, Adidas claims to have improved in quality and uniqueness guaranteed payday loans. "We control our now in-house research and development, what sets us apart from the competition," it is argued.Like many companies that have relocated, the brand is also pleased to have shortened the production time and thus become more flexible.

Fifteen new jobs created

Two advantages that should further strengthen next year. Because the group now plans to relocate for the first time a production unit in France, always in Romilly-sur-Seine. The new plant, expected to be operational in early 2012, will produce the high quality collections of the brand. Fifteen new jobs will be created.

This repositioning has been paying more. Profitable since 2009, the brand registered in 2010 a turnover of 89.8 million euros, up 8% over the previous year.While Adidas is still a small player in the sports equipment, compared to giants Nike, Adidas and Puma, Airesis stresses that its market share in footwear in France is increasing from 6% to 9% last year .

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"SUMMER SERIES – Why I relocated

In recent months, France has undertaken vis-à-vis Brussels to reduce the government deficit (state, local government, social security) to 6% of GDP in 2011, 4.6% in 2012 and finally precisely, to 3% in 2013.But this promise of the Fillon government takes a turn this time much more solemn.

The government has already ensured that he would take in Brussels "all necessary measures to respect the path of public finances notified in the stability program." He planned to continue the non-replacement of an official two retiring, reducing the operational expenditure of the state by 10% in three years to review all the operating expenses (66 billion euros) to make the same effort as running costs, and above all to continue the removal of tax and social niches.

On this last point, the new Minister of Economy, Baroin, began to prepare minds to new cuts.It is "very likely that we will go through the Finance Act 2012, beyond the 3 billion reduction in planned niches," he said in an interview with Le Figaro Magazine last week.

Increased tax burden

Because it considers the government's growth forecast (2.5%) too optimistic and they fear that public spending grows at the same pace as the past decade, the Senate Finance Committee has also recently warned that should get up to 11 billion euros of revenue or additional savings next year.

As for the Socialist Party, already in his primary campaign, he will have soon detailing how it intends to meet a commitment that is now required for all political camps if he returned to power next year.Because he wants to play the card of the seriousness, the goal of a return to 3% in 2013 is also included in its program. But for this, less emphasis on spending cuts than on tax burden increased by 50 billion.

The theme of discipline inevitably hover on the presidential campaign.

Last night, the rating agency Moody's has attacked the United States. She threatens to lose its triple A country in the coming weeks if Congress fails to reach an agreement to raise the ceiling on the national debt. Failing such agreement, the U.S. could miss some payments on government bonds in circulation, she says.Moody's became the first of the three major rating agencies to place the note under review with the U.S. risk of a downgrade. Before that, the Fed chairman Ben Bernanke had been very concerned about. He reiterated Wednesday that "a failure of the United States on its debts, or its commitments to its own citizens, would create a major crisis."

This warning shot accentuates Moody's concerns over debt problems in Europe. Last night also, Fitch downgraded the sovereign rating three notches to Greece, CCC, B + cons before, dangerously close to the category of issuers insolvent. The euro zone continued for its part to be divided on the question of a possible failure of Greece, which should ultimately be decided next week at a summit of heads of state and gouvernemnet the 17 countries of the euro.

Proof of the strong market stress, Italy on Thursday issued nearly 3 billion euros of bonds maturing in 2016 and 2026 interest rates have reached record levels (4.93% for securities due 2016 and 5.90% for those maturing in 2026).

Inflation has stabilized in the euro area

In this turbulent macroeconomic environment, the indicators of the day should not influence investors. Inflation remained stable in June in the euro area to 2.7% year on year, as in May, said Thursday the EU statistics office Eurostat confirmed its preliminary estimate. Overseas are expected retail sales, the weekly jobless claims and business inventories.

On the currency side, the euro gained ground against a dollar under pressure after a warning from the rating agency Moody's. The single European currency is worth 1.4224 dollars against 1.4153 dollars last night.Oil prices are without direction, a barrel of "light sweet crude" for delivery in August lost a cent to 98.04 dollars while that of Brent North Sea crude for delivery the same takes 14 cents to 118.92 dollars.

Values ​​to follow

Banking

Degradation of Greece and the threat to the United States stirred sector. Societe Generale (-2.35% to 35.14 euros), Credit Agricole (-2.20% to 8.76 euros), Natixis (-2.02% to 3.20 euros), AXA (-1.53 % to 13.80 euros) and BNP Paribas (-1.51% to 45.81 euros) are all in dark red.

Stallergènes: 2.73% to 53 euros

The laboratory has revised upward Wednesday its annual target of revenue after a first half marked by a growth of 10% despite a disturbed environment.

BioAlliance Pharma: 1.68% to 5.45 euros

The group announced Wednesday that two of its drugs in development each had entered a new phase with the regulator allowing the biotechnology company to confirm the schedule announced for these two products.

Air France: -1.39% to 9.45 euros

Two minority unions of pilots, SPAF and Alter, called for a strike from 29 July to 1 August to express their disagreement with the draft "bases province" of the company.

Lafarge: 0.25% to 39.73 euros

The group announced Thursday a plan for disposal of plaster activities in Europe and South America for 1 billion euros.Lafarge says is in exclusive talks with the group Etex, based in Belgium.

On other European markets, the trend is downward: the London Stock Exchange lost 0.35% to 6002.92 points, the Frankfurt Stock Exchange was down 0.11% at 7431.19 points, but mostly Exchange Lisbon loose 2.99% to 7128.72 points, the Milan Stock Exchange drops 2.46% to 19,779.22 points and the Madrid Stock Exchange gives 1.37% to 10,188.60 points.

Moody's does not trust the program "ambitious" in the words of the new government which includes to reduce the country's deficit from 9.1% to 5.9% this year, and 3% by 2013, and believes it is likely that Portugal needs a new aid in addition to 78 billion decided last May.

In addition, major banks and international insurers have raised again the terms of their expected participation in the next plan of aid to Greece.Chaired by the Institute of International Finance in the presence of several countries, this meeting has brought nothing new. According to one familiar with the matter, the Minister of Economy Baroin believes that the negotiations will not end until "several weeks beyond the summer."

Finally, China has raised interest rates Wednesday for the third consecutive time this year by 25 basis points from February to April. The rates of the Chinese central bank now stands at 6.56%.

The euro widens its losses against the dollar

On the currency side, the euro fell sharply against the dollar on Wednesday, weighed down by renewed worries about the economic health of the most fragile countries in the euro area.Mid-afternoon in Paris, the single European currency was worth 1.4325 dollars against 1.4418 dollars late Tuesday.

On the macroeconomic front, the German industrial orders rose 1.8% in May after rising 2.9% in April according to a slightly revised upwards, said Thursday the Ministry of Economy . It now expects the annual Arcep to 15 hours and the economic outlook for the euro area in 16 hours.

Overseas, we will monitor the ISM index of activity in the service in June in 16 hours and the weekly inventory of crude oil after half an hour.

Casa loses CFO

Sodexo (-0.07% to 53.91 euros) on Wednesday confirmed its targets from 2010 to 2011, announcing an increase of 7.7% of sales in the first 9 months of the year in which emerging markets achieved growth rates in double digits.

The manufacturer Gemalto smart card (0.32% to 33.33 euros), the world, announced Tuesday it has been selected by Qatar to secure its online public services, after developing a national identity card e for Qatari nationals.

Bank stocks remain under pressure, affected by concerns surrounding the euro area after the rating is downgraded by Moody's from Portugal and the slow pace of discussions on Greece.Mid-session, BNP Paribas was down 1.70% to 51.41 euros, Societe Generale of 2.17% to 40.25 euros and Natixis 2.32% to 3.45 euros. Credit Agricole SA (-3.53% to 9.98 euros, the largest decline CAC) announced the day before the departure of its chief financial Badré Bertrand, completing an overhaul of the General Staff of the French bank since the arrival of the new management team in early 2010.

Dia hard discount to the company being divided of Carrefour (-2.38% to 23.58 euros), fell on his first day of trading Tuesday in Madrid Stock Exchange. In addition, the band recorded new setbacks Tuesday in his attempt to form the leading Brazilian distribution.

EADS (+0.38% at 23.64 euros).AirAsia will buy 100 Airbus 320neo more, bringing its total order to 300 aircraft, said a source with knowledge of the agreement.

Air France-KLM (-1.10% to 10.80 euros) anticipates an annual growth in turnover of at least 20% in China.

Renault searched, unscrews Scor

The IPO of Mauna Kea (15.03% to 15.03 euros) on Thursday will take place over 13 euros per share, the top of the range that had set the French manufacturer of equipment 'endomicroscopy for placement on NYSE Euronext.

Groups rated television (TF1, Metropole TV, Bolloré, NextRadioTV) will be in Paris to follow.The gross advertising revenue duty of television amounted to 4.29 billion euros in the first half, up more than 12% over the same period a year earlier, said Tuesday firm specializing Yacast.

Scor (-2.84% to 18.99 euros) announced that the exceptionally high cost of natural disasters in the first quarter led him to issue up to 75 million shares to strengthen its equity as part of an automatic protection.

The examining magistrate Herve Robert, in charge of the investigation into the case of pseudo-intelligence within Renault (-0.52% to 40.92 euros), visited Tuesday the premises of the manufacturer at Plessis -Robinson (Hauts-de-Seine) to view documents, said the lawyer for Renault.In addition, the group expects its second half sales results are better than the first half of the year, said deputy director general of the group, Carlos Tavares.

The businessman Bernard Arnault, CEO of luxury group LVMH (+0.16% to 127.25 euros), retains the top spot of the professional fortunes of France, with 21.24 billion euros, before Gerard Mulliez and Liliane Bettencourt, according to a ranking published yesterday Challenges.

L'Oreal (0.55% to 90.02 euros). Françoise Bettencourt Meyers Thursday filed a motion requesting the revocation of the mandate to protect his mother, while urging the judge of guardianships in Courbevoie (Hauts-de-Seine) to take legal action, said Tuesday in an AFP judicial source.

Bank stocks crippling trend. HSBC Holdings 1.51% of trips in Hong Kong, Mizuho Financial and Sumitomo Mitsui Financial Group lost 1.6%, respectively, and 1% at the meeting in Tokyo. Commonwealth Bank of Australia loose it, 0.85%.

The mood is worsened by the U.S. markets, which fell sharply on Friday night. The indexes fell to new technology very important. Greece still worried but the situation in the United States also remains fragile.Side values, the technology sector pulled down the indices including Oracle, which fell 4.06% against a backdrop of disappointing results. So, in Asia, the sector is shunned: Sony Japan lost 1.6%, for example.

Oil companies are also suffering: Japan Petroleum sells and 2.23%, the Australian group Santos yields 2.26% and PetroChina, 0.2%. Oil prices continue to fall on Monday, given the recurring concerns about the solvency of Greece and after the announcement of the International Atomic Energy Agency (IEA) to dip into its strategic reserves. This has brought down the barrel of 7.7% in two sessions. In morning trading, a barrel of "light sweet crude" for August delivery lost 65 cents to 90.51 dollars. That of Brent North Sea crude for August delivery yielded 67 cents to 104.45 dollars.

The AG Tepco looks hectic

Note also that the operator of the nuclear power plant in Fukushima, Tokyo Electric Power (TEPCO: 4.22% to 321 yen), meets Tuesday its shareholders at a general meeting expected under high tension.

The share value of the power company has shrunk about 85% since the accident on March 11, caused by a giant tsunami, which resulted in the emission of radiation into the atmosphere, sea and the soil surrounding the plant located 220 km northeast of Tokyo.

Units of riot police plan to deploy around the large hotel which will host the debate, due to events expected from residents of the prefecture of Fukushima and anti-nuclear activists.