LG will launch 10 smartphones and tablet - August 22, 2010
LG Electronics has just been invented the first mobile phone with touchscreen, the LG Prada, launched before the popular iPhone, the "chaebol" in South Korea suffered severely in smartphones. The reverse is so severe that the heart of summer, Chang Ma, Vice President Marketing of LG mobile phones, announces the method to return the game "At the end of the year to compete with our rivals, we launch ten smartphones, "said the official, the Wall Street Journal. These smart mobile phones will be launched under the brand Optimus, already used for several months, which will benefit from a dusting. The first aircraft, which will work with the Android OS from Google, will be offered in September. Called Optimus One, it should be distributed by 120 operators worldwide.This will be a smartphone that will allow customers to traditional mobile phones to get into the deep end of the mobile Internet, the official said. With these new products, LG hopes to sell 5 million of its smartphones by the end of the year in the United States.
The major challenge is the world's number three mobile phones that had succeeded, in 2009, establishing itself as the second mark on the U.S. market. In the second quarter of 2010, the dynamic segment of smartphones, which increased 50% to 61.6 million units, its market share was only 1.2% of the second quarter, according to research firm Gartner.
Above all, not a wide enough range, "the average revenue per mobile phone from LG has declined 27.8%," said Carolina Milanesi, analyst at Gartner. The group of Seoul has sought to gain market share at the expense of margins.This strategy has not worked. The division in mobile phones from LG has posted its biggest loss in eight years, in the second quarter, which has plunged to third profits of the chaebol.
Offering more than iPad
And for all mobile phones, LG has shown a decline in sales volume (from 30.5 to 29.4 million units) and market share (10.7% to 9%). The group has suffered, in addition, poor strategic bet. LG had, in fact, intend to become the leading partner of Microsoft. But LG has played the wrong horse: Google has more than RIM and Apple in the United States.
In addition, the market share of Windows Mobile has been halved over one year, falling to 5% of smartphones, say the experts.The weight of Microsoft could again later in the year with the launch of a next version.
Meanwhile, like HTC, Samsung, Motorola and SonyEricsson, LG focuses on Google's Android. The software group in Mountain View will also be used for its next internet tablet, promised for the end of the year. It will have "new functions" compared to the iPad, including "video editing and content creation," the official said the Wall Street Journal.
For now, KT, the largest operator in South Korea announced Friday that it will market in the coming days Enspert Internet tablet developed by a South Korean company specialized in September and that of Samsung. The Apple iPad should be proposed before the end of the year, such as LG.Most manufacturers are penalized by the late arrival of Microsoft in operating systems for low cost internet tablets.