iPhone 4: Apple must be explained - July 16, 2010
Apple wants to improve his reputation. While its flagship product, the iPhone 4 has problems receiving the signal, the group of the Apple brand has announced its decision to hold a press conference Friday on the subject. A first for the group trying to minimize the present case. It must be said that the criticism of Apple's latest increase, since the U.S. consumer magazine Consumer Reports has recommended the purchase of the smartphone, so he had hitherto always been to bare devices from Apple.
The group gave no further guidance on the ads that must be made during this impromptu conference. But analysts formulate hypotheses. Some believe that the group could recall its latest model. The cost of the operation is estimated at 1.5 billion dollars by the Los Angeles Times.Just about the only first three days following the release of the phone, nearly 1.7 million units were sold.
Expected solution
While experts find it unlikely that the group undertake a comprehensive reminder of the smartphone, according to them, "the image and potentially Apple iPhone sales could be penalized by a lack of explanation and proposed solutions by the group. "
One of the approaches discussed by the specialists was that the group provides free cases, the use of which seems to solve the problem. The cost of this operation is estimated at 45 million dollars. An amount more than thirty times lower than that of a possible massive recall.