Dacia, survivor of the automotive - July 1, 2010
Those who doubted the success of the Romanian Dacia brand will be surprised. According to figures released Thursday by the Committee of French, the low cost subsidiary of Renault saw its sales jumped to a whopping 95.8% in June in France. The performance is even more significant than the same period, the automotive sector is down 1.2% in raw data. Last month, 12,075 Romanian brand models were sold in France.
This success allowed Renault to back off in a market increasingly weighed down by the end of the car scrapping. The brand with the diamond cash down 1% of its sales in June against a decline of 5.6% for its eternal rival PSA Peugeot Citroen. Without Dacia, Renault made a performance less significant: -111% of registration last month against 4.1% for the Peugeot brand.
More broadly, the French experience a decrease of 7.9% of their sales. While abroad Nissan (+24.2%) and GM Europe (+21.2%) are doing well.
A good first half
Throughout the first half, however, sales were up 5.4% thanks to good figures at the beginning of the year. In the first quarter, the premium had already broken down, but the manufacturers had assured compensation. Result: the market had increased by 16.9%.
Scrappage EUR 500
According to BFM, the prospects are not reassuring. In the second half, the reduction would be 20%. Nevertheless, the number of cars sold would be even higher CUX 2007 and 2008. For the full year 2010, the decline would be 10%.
The market expected a backlash over the second half of the year.The July 1 heralds a new drop in scrap bonus which amounts to 700 euros to 500 euros. More government aid declining, manufacturers are less able to compensate. In Europe, the example of Germany left pointing to an already difficult year-end. The country, which ended the scrappage scheme in September 2009, showed a slump of 34% of registrations in the month of May.
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