Google is preparing to counter Apple in online video - August 30, 2010
Google and Apple do not agree no further time. Already competitors in the mobile and advertising, they prepare to pay back the video on demand (VOD). According to information from the Financial Times, Google "is currently negotiating with major Hollywood studios to launch a video service fee to the card by the end of 2010 the United States. With this enhanced client service, Google would be "neck-and-neck competition with Apple to dominate the digital distribution of films and TV content," the newspaper said.
At Google, renting movies is not entirely new. YouTube has since the beginning of the year. But the catalog is currently comprised mainly of works by independent studios, which attract few users. It should be completed by this time the great successes of the cinema, for rent as they are released on DVD.According to the Financial Times, Hollywood would have been seduced by the arguments of Google, which has a substantial pool of hearing.
Negotiations "in emergency"
These negotiations, which ran for several months, are now conducted "in emergency", as competition increases in the United States. The DVD rental company Netflix has completely redesigned its online service, through a monthly subscription. For its part, Hulu has benefited from the support of its shareholders Disney, News Corp. and NBC Universal to become the number two online video in number of visitors, behind YouTube. The site, which offers since its launch films and series for free, advertising, launched in August a section fee.
Google's main rival in the video rental property remains yet Apple.On Wednesday, Steve Jobs is expected to announce the arrival of television shows on iTunes for rent payday advance. Each episode would be 99 cents suggested by the American press, or the same price as a piece of music, and could be viewed for 24 hours. Until then, Apple proposed that these series as sales, two or three times more expensive. The choice of location, most popular, was reserved for movies.
For both IT groups, the issue is not simply to increase their income with online video, but also to make their devices more attractive to take a position in the salons. The iTunes videos are playable on Mac and PC, iPod, iPhone and iPad. A new version of Apple TV, the box that connects to televisions, is also in preparation.In front, Google is also preparing a range of appliances connected to TVs, with the help of Sony and Logitech.
"It's hard to convince the French suppliers'
According to the Financial Times, the Google service "would probably be launched first in the United States before being extended gradually to other countries. Negotiations abroad take effect in time. Apple has more than two years before proposing, in April, a few thousand movies for sale and rent in France.
Unlike music, Internet rights are often held by television stations and local media. "By outsourcing their content to Apple channels lose the freedom to set their prices and the relationship with their customers.Difficult to convince the French suppliers, "said Frederic Sitterlé, former Director of New Media and founder of the Figaro service VOD MySkreen independent. Conservative channels have preferred to have their VOD services. While discussing the opening of a joint French platform.
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