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The damage is limited. After the first weekend after the degradation of the sovereign rating of the United States by Standard's and Poor's, the world was afraid to wake up on Monday on a stock market crash. Certainly, Asian stock markets, first to start the week and give the trend, showing all this morning a marked decline of more than 2%. But the risk of a crash seems for the moment excluded.

In Tokyo, after opening down 1.40%, the Nikkei 225 for blue chips ended down 2.18% to 9097.56 points.La statement last night, the Japanese Minister of Finance Yoshihiko Noda, who has maintained confidence in the U.S. Treasury, was not enough to allay the concerns of investors. The Minister emphasized the mobilization of the European central bankers, a sign of awareness on the efforts to be undertaken.

More than 48 hours after the announcement that shook the world's largest economy, Asian investors have been partially sensitive to the political mobilization of the weekend, both of European leaders, who called for the adoption by the end of September the bailout of Greece on 21 July. But also that of the ECB, on Sunday night discussed a possible acquisition of Italian and Spanish debt, and the White House, which yesterday called for unity among Democrats and Republicans.

The yen is rebounding

Still, if the announcement of the degradation of the United States was somewhat expected in Asia, the timing chosen by Standard & Poor's has caught the markets, even after a weekend of reflection, continuing their descent into hell.In this context of concern about the state of European and American finance, the yen has tended to take some strength vis-à-vis the dollar and euro saving account payday loan. Around 4 o'clock, Paris time, the dollar was worth around 78.05 yen and the euro hovered on the other hand around 111.90 yen, the two displayed small decline vis-à-vis the Japanese currency. A phenomenon still unfavorable export values.

Other major Asian markets show a stronger decline in Tokyo. China, which was very critical this weekend against the failure of U.S. lawmakers to find a long-term solution to their debt problems, the tooth was also harder on the markets: the Hang Seng Hong Kong picks up 4.12% on Monday morning at 20,082.80 points while the Chinese CSI 300 lost 3.51% to 2795.64 points.Beijing is by far the largest holder of U.S. debt in the world with 1.16 trillion dollars of U.S. Treasury bills in the drawers.

Elsewhere in Asia, all places show a sharp decline. The KRX South Korean loose 3.45% to 7581.86 points, while the S & P / ASX 200 Australian loses 2.14% to 4017.60 points. A Bonbay, the BSE Sensex was down 2.60% to 16,855.60 points. Finally in Singapore, the FTSE Straits shows the largest decline (-4.14%) to 2870.92 points.

Oil continues to tumble

Moreover, in this context very uncertain about the strength of economic recovery, oil prices continued their steep decline on Monday morning in electronic trading in Asia. A barrel of "light sweet crude" for September delivery lost 2.59 dollars to 84.29 dollars.That of Brent North Sea crude for September delivery fell by 2.48 dollars to 106.89 dollars.

At the same time, gold has gone through the roof of 1700 dollars to 1704 dollars an ounce on the market in Hong Kong.

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The globalization of the industry makes it still relevant national trade statistics? The World Trade Organization (WTO) has been working since October on this issue. "If the needs of the changing social and economic policy, statistics must adapt," said Pascal Lamy, Director General of the WTO.

This thinking has led, in June, the launch of Made in the World Initiative, said MiWi. This project – Made in the world – aims to complement the traditional statistics by providing a new angle of approach to globalization.

The WTO is an example of the manufacture of a Boeing 787 Dragline.Admittedly, this is an American plane produced by Boeing, but the list of international suppliers of parts and components is long: the wings and forward fuselage from Japan, the center fuselage from Italy, the engines of the United Kingdom, brakes, electrical equipment and tools in France.

Boeing included in the export statistics of the United States can also be included in part those of other supplier countries Same day payday loans. Also making a hard drive in Thailand, an input to the composition of the computers, involves components and parts from more than a dozen Asian and American.

Additional data

"It is necessary to better understand the global value chains to better understand the nature of trade and production process.As such it would be useful to have more detailed data on trade in services, "said Jean Arthuis, chairman of the Senate Finance Committee.

The initiative of the WTO is "for the moment, more an aid to understanding a negotiation support," says Christophe flung, one of the project within the organization. The aim is to popularize the measurement of international trade to produce, over time, additional data on foreign trade. If it is completed, MiWi promote a measure of international trade more adapted to reality and offer a new angle of approach flow valuation.

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On the night of Sunday to Monday, an agreement was reached between Republicans and Democrats to raise the U.S. debt ceiling. A favorable outcome that immediately reassured the markets: when Barack Obama announced the compromise to 2:45 Paris time, Asian stock markets – open to this hour – surged after learning that the failure to pay the United States was avoided. The Nikkei in Tokyo rose 1.7% immediately before finishing up 1.34%. Later, in Europe, major indices also showed the green, like the Cac 40 in Paris, which opened up 1.35%, and the ragagnant 3700 points, the Footsie Londoner, who took 1.07 % and the Dax in Frankfurt (+1.5%).

Safe haven, gold subside sees the outbreak of the course, which showed great concern on the part of investors.The yellow metal, which was still worth almost 1630 dollars per ounce on Friday, and is around 1615 dollars fell on Monday.

Immediate response as the currency market, the dollar has suddenly taken against major world currencies, particularly against the yen (the dollar rose from 77.3 to 78 yen per hour), just after the announcement.

Reassured the markets for a while

But around noon on Monday, the dollar back down a little already, one euro was trading against 1.4437 dollars (0.23%). Same against the Swiss franc, another safe haven, which goes back to full speed against the dollar and finds its historical levels of force, to 0.78 Swiss francs to the dollar.

Thus, if the news is welcome, the markets are not won by the euphoria. They are waiting because the confirmation of the plan by a vote, or some Republicans have expressed strong opposition to the agreement.Already on the European stock markets, the increases are bunched together in mid-day. And on Wall Street indices predicted a future increase in the Dow Jones 1.3%. Not enough to make up for the fall of 4.4% registered in the past week.

Markets are also wary because the details of the agreement remain unclear. In addition, the debt ceiling would require a new vote in early 2013, after the presidential elections. Now remains to be seen how the rating agencies will react to reductions in planned expenditure, less important than they hoped. However, they have warned: even if the United States are not lacking, this would not prevent the AAA rating of the country may be degraded.In this case, markets may again sink into depression.

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The richest of Spaniards loose the reins of his empire. Amancio Ortega, founder of the Zara stores, transfers Tuesday's CEO to his current vice-president, Pablo Isla. At 75, Ortega also embodies a decision announced six months ago with a simple letter to staff. He leaves to his successor an empire, Inditex, built in thirty-six out of nothing. A juggernaut of ready-to-wear boutiques strong 5000 installed in 77 countries, employing over 100,000 people, realizing 12.5 billion euro of revenue.

For the Spanish, Amancio Ortega is the archetype of the autodidact. A mismo hombre hecho a if. The son of a railroad fortune became the seventh world.The teenager who was scraping by delivering luxury liners became a billionaire by making clothes … cheap!

Born in the province of Leon in 1936, at the beginning of the Spanish Civil War, the young Amancio has experienced the dark years of the postwar period. In his authorized biography, it evokes a memory which has profoundly affected. When he was 12, he intends to apologize to the shopkeeper his mother not being able to give him credit. Amancio then promises to never know hunger. He left school to accept a job as a deliveryman in a store of men's shirts in La Coruna.

A workhorse

Ortega never left textiles. He designed his first model and offers its employers. He was then assisted by his sister, brother, sister-and that would become his wife Rosalia Mera.The first article is a dressing gown, sold – already! – Half the price than the competition … Little by little, the small group up a workshop and a shop, Goa in 1963.

In 1975, was born in La Coruña the first Zara store. Then everything is accelerating proliferation of shops in the 1970s, internationalization in the years 1980 and 1990, IPO in 2001, opening in 2010 of the online store payday advance… Each time, Ortega is in charge. His method: "I always thought that to be successful, we needed each day to the organization upside down."

A workhorse in shirtsleeves and with a revolutionary grounded. This is at least the image he projects. For the richest man in Spain is also one of the most discreet.It was not until 1998 and agrees that Ortega is disseminated a picture of him! He shuns interviews like the plague. We know that the billionaire just enjoy the simple pleasures, such as scrambled eggs with chorizo ​​and potatoes …

The discretion surrounding his private life also. Twice married, Ortega is the father of three children. His first wife Rosalia Mera, is co-founder of Inditex and occupies the 258th place on the Forbes list of richest people in the world. His current wife, Flora Pérez, was the employee of a Zara store, she became one of his key advisers.She gave him a daughter and, say, a possible heir, Marta Ortega.

The captain, however, given the helm to his right arm, Pablo Isla, who has already indicated he intended to follow the course: "2011 will be another year of significant investments to grow the company and create jobs." The conquest of new markets, particularly in Asia, and the acceleration of Internet sales are part of its priorities.

Marta Ortega, too, has been heavily involved in the family firm. However, at age 27, she was probably not ready to take the helm. Not yet, some analysts nuance. The war chest, at least, it deserves. Amancio Inditex owns 60%, through the foundation Amancio Ortega. And, while he yielded to Isla management of the company, Ortega has offered his daughter as President of the foundation.In Madrid and La Coruna, speculation is rife about the future and ambitions of each of the supposed heirs.

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Insensitive to the new this morning reported last night, after-hours trading, the rating agency Moody's downgraded four notches of the long-term rating of Portugal, the Cac 40 back into the red. At closing, the stock index was down 0.59% to 3955.48 points.

On other European markets, the trend is downward: the London Stock Exchange lost 0.35% to 6002.92 points, the Frankfurt Stock Exchange was down 0.11% at 7431.19 points, but mostly Exchange Lisbon loose 2.99% to 7128.72 points, the Milan Stock Exchange drops 2.46% to 19,779.22 points and the Madrid Stock Exchange gives 1.37% to 10,188.60 points.

Moody's does not trust the program "ambitious" in the words of the new government which includes to reduce the country's deficit from 9.1% to 5.9% this year, and 3% by 2013, and believes it is likely that Portugal needs a new aid in addition to 78 billion decided last May.

In addition, major banks and international insurers have raised again the terms of their expected participation in the next plan of aid to Greece.Chaired by the Institute of International Finance in the presence of several countries, this meeting has brought nothing new. According to one familiar with the matter, the Minister of Economy Baroin believes that the negotiations will not end until "several weeks beyond the summer."

Finally, China has raised interest rates Wednesday for the third consecutive time this year by 25 basis points from February to April. The rates of the Chinese central bank now stands at 6.56%.

The euro widens its losses against the dollar

On the currency side, the euro fell sharply against the dollar on Wednesday, weighed down by renewed worries about the economic health of the most fragile countries in the euro area.Mid-afternoon in Paris, the single European currency was worth 1.4325 dollars against 1.4418 dollars late Tuesday.

On the macroeconomic front, the German industrial orders rose 1.8% in May after rising 2.9% in April according to a slightly revised upwards, said Thursday the Ministry of Economy . It now expects the annual Arcep to 15 hours and the economic outlook for the euro area in 16 hours.

Overseas, we will monitor the ISM index of activity in the service in June in 16 hours and the weekly inventory of crude oil after half an hour.

Casa loses CFO

Sodexo (-0.07% to 53.91 euros) on Wednesday confirmed its targets from 2010 to 2011, announcing an increase of 7.7% of sales in the first 9 months of the year in which emerging markets achieved growth rates in double digits.

The manufacturer Gemalto smart card (0.32% to 33.33 euros), the world, announced Tuesday it has been selected by Qatar to secure its online public services, after developing a national identity card e for Qatari nationals.

Bank stocks remain under pressure, affected by concerns surrounding the euro area after the rating is downgraded by Moody's from Portugal and the slow pace of discussions on Greece.Mid-session, BNP Paribas was down 1.70% to 51.41 euros, Societe Generale of 2.17% to 40.25 euros and Natixis 2.32% to 3.45 euros. Credit Agricole SA (-3.53% to 9.98 euros, the largest decline CAC) announced the day before the departure of its chief financial Badré Bertrand, completing an overhaul of the General Staff of the French bank since the arrival of the new management team in early 2010.

Dia hard discount to the company being divided of Carrefour (-2.38% to 23.58 euros), fell on his first day of trading Tuesday in Madrid Stock Exchange. In addition, the band recorded new setbacks Tuesday in his attempt to form the leading Brazilian distribution.

EADS (+0.38% at 23.64 euros).AirAsia will buy 100 Airbus 320neo more, bringing its total order to 300 aircraft, said a source with knowledge of the agreement.

Air France-KLM (-1.10% to 10.80 euros) anticipates an annual growth in turnover of at least 20% in China.

Renault searched, unscrews Scor

The IPO of Mauna Kea (15.03% to 15.03 euros) on Thursday will take place over 13 euros per share, the top of the range that had set the French manufacturer of equipment 'endomicroscopy for placement on NYSE Euronext.

Groups rated television (TF1, Metropole TV, Bolloré, NextRadioTV) will be in Paris to follow.The gross advertising revenue duty of television amounted to 4.29 billion euros in the first half, up more than 12% over the same period a year earlier, said Tuesday firm specializing Yacast.

Scor (-2.84% to 18.99 euros) announced that the exceptionally high cost of natural disasters in the first quarter led him to issue up to 75 million shares to strengthen its equity as part of an automatic protection.

The examining magistrate Herve Robert, in charge of the investigation into the case of pseudo-intelligence within Renault (-0.52% to 40.92 euros), visited Tuesday the premises of the manufacturer at Plessis -Robinson (Hauts-de-Seine) to view documents, said the lawyer for Renault.In addition, the group expects its second half sales results are better than the first half of the year, said deputy director general of the group, Carlos Tavares.

The businessman Bernard Arnault, CEO of luxury group LVMH (+0.16% to 127.25 euros), retains the top spot of the professional fortunes of France, with 21.24 billion euros, before Gerard Mulliez and Liliane Bettencourt, according to a ranking published yesterday Challenges.

L'Oreal (0.55% to 90.02 euros). Françoise Bettencourt Meyers Thursday filed a motion requesting the revocation of the mandate to protect his mother, while urging the judge of guardianships in Courbevoie (Hauts-de-Seine) to take legal action, said Tuesday in an AFP judicial source.

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The catastrophe of Fukushima has not cooled the ardor "nuclear" in Finland. Three and a half months after the accident on several reactors in Japan, the electrician Fennovoima officially launched a tender to build a new plant, which will be the sixth of the country. Four are already operating, while the fifth, Olkiluoto 3, the site is controlled by the French group Areva, will enter service in 2012.

The same Japanese Areva and Toshiba are the two groups identified by Fennovoima to participate in the tender whose outcome is expected for 2012-2013. The dual French-Japanese technology will also be a clash between the pressurized water reactor, the EPR, proposed by the European company, while his opponent defends an Asian model for boiling water, the ABWR.Both show a roughly similar power.

It's been exactly one year that Finland has launched the process to build new nuclear generation capacity. In July 2010, two electricians, TVO and Fennovoima have been authorized by Parliament to build each plant cash advance no faxing. Since then, Fennovoima has selected two sites to host this facility. Meanwhile, the group sifted through the different reactor technologies before choosing the respective models of Areva and Toshiba.

Three years late

For TVO, things are a little different. The tender for an additional reactor is not yet launched, but the first Finnish utility is already working with Areva as operate the Olkiluoto 3.Incidentally, the fact that Fennovoima has chosen to confront the French technology Toshiba shows that the Finnish authorities have not focused too much on the delay of the Olkiluoto site. This effect will be delivered in three years late, while the bill has almost doubled to 6 billion euros, against a budget of 3.5 billion initially.

But it must be said that the catastrophe of Fukushima had beneficial consequences for the EPR. Its high level of security has become a very significant advantage.

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The mood remains gloomy in the Paris Stock Exchange on Thursday. In the wake of a meeting which saw the CAC 40abandonner 1.49%, morale remains low. At the opening, the Paris index lost another 0.83% to 3775.38 points, its lowest level since January. The LSE has also opened lower, the FTSE-100 index losing 0.74% to 5700.08 points. The Dax in Frankfurt following the movement with a decline of 0.74% to 7062.18 points.

This bad mood, which led to Wall Street and Asian markets this morning in the dark wheel is mainly due to Greece. Indeed, the financial and political situation of the country bogged down. The extraordinary meeting of finance ministers ended in failure Thursday, Europeans who are unable to agree on the role of private creditors in the new relief measures.Meanwhile, violent demonstrations took place before the parliament of the country, forcing the Prime Minister George Papandreou has announced a reshuffle of his government to be held this Thursday, when he called for a vote of confidence in parliament.

Concern has also been strengthened by the publication in the U.S., macroeconomic statistics disappointing. The U.S. recovery has yet shown signs of weakness yesterday, especially in the industry.

Program loaded overseas

This Thursday, in addition to Greece, the eyes are again turned to the United States.The schedule of publications of indicators is still in effect with the American program: the current account of the first quarter, weekly jobless claims, housing starts for new homes and the index of manufacturing activity in the Philadelphia area.

On the currency side, the Greek situation causes the euro down. The euro lost 0.52% to 1.4117 dollars in morning trading. Yesterday in the evening in Paris, the European single currency was worth 1.4180 dollars against 1.4440 dollars late Tuesday. Meanwhile, oil prices rebounded due to bargain hunting. A barrel of light sweet crude for July delivery gained 48 cents to 95.29 dollars while that of Brent North Sea crude for delivery same progressed from 99 cents to 114 dollars.Investors buy oil after the sharp decline yesterday, which saw prices go below $ 95 a barrel.

Values ​​to follow

Areva, Eramet

Luke Oursel, deputy CEO of Areva, is the favorite to replace Anne Lauvergeon head of French nuclear specialist, reports the newspaper La Tribune. In addition, the group has extended for six months its shareholders in companies with Eramet Sorame and CEIR representing the shareholders of the family Duvan.

Sanofi

The group announced Thursday the signing of a research collaboration of two years with the Dutch biotechnology company Audion Therapeutics for development of potential treatments for hearing loss.

EADS

The low cost carrier Philippine Cebu Air said Thursday it had concluded a $ 3.8 billion with Airbus for an order for 30 A321s and seven A320s.

Renault

The Renault-Nissan is about to take control of Russian automaker AvtoVAZ, an acquisition that would propel the world's third largest, said Thursday the Japanese newspaper Nikkei.

L'Oreal

The businessman Stephane Courbit explained in a letter to Liliane Bettencourt why he wants to break the financial partnership that had just concluded the boss Lov group and the heir to L'Oreal.

Total

The tanker has completed its friendly takeover bid of about $ 1.3 billion U.S. dollars on SunPower, a majority of shareholders of the company specialized in solar panels have agreed to tender their shares.

Eurosic

Batipart, family holding company specializing in real estate, will launch a takeover bid for Eurosic in the coming weeks after the sale and Nexity Bank Palatine of all of their shares in the specialist real estate office.

Vivendi

Between September and the summer of 2012, SFR will resume rays telephone 80 Fnac stores in France.

France Telecom

The operator announced Wednesday it had issued 670 million euros maturing 2019 and 2021.

Perno Ricard

The group announced Wednesday that its board had decided to pay an interim dividend of 67 cents per share.

After market, Zodiac Aerospace Announce Revenues for the third quarter.

"QUIZ Estimate the Cac 40 in late June

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And two. Having poached in March, Laurent Joffrin of the co-chairmanship of Liberation to entrust the reins of Le Nouvel Observateur and the chief editor of news magazine, Perdriel Claude, the owner of the newspaper group, has hired Wednesday Nathalie Collin Co-Chair of the daily street ranger. Aged 46 years, the former boss of EMI France, who had joined Liberation in 2009, will assume his new duties in early August. Alongside Laurent Joffrin as co-chair of the board of the Nouvel Observateur, it will specifically support "strategy, development, partnerships and management." It will also be responsible for DG Debt Management Group, which also publishes Challenges and Sciences et Avenir. These two transfers decapitate the leadership of Liberation, in a situation remains fragile – the newspaper that has reached 200,000 euros profit in 2010.After considering an exchange of equity and industrial and commercial synergies with Le Nouvel Observateur, the newspaper is engaged since March in a plan to recapitalize nine million euros made by the group Colbert Land, of which 6 have already been paid. Edouard de Rothschild, chairman of the supervisory board and shareholder at 26% Payment at par with Colbert Land, must quickly find a successor to Nathalie Collin. In the entourage of the French businessman, is no secret that the revival of Libération is far from over. "There are still chapels, personal conflicts, with a very old organization. The newspaper still has room for improvement and optimization, "says one Business Card Holders.

LE FIGARO. After Laurent Joffrin-Claude Perdriel, boss Le Nouvel Observateur, has poached the co-chair of "Liberation", Nathalie Collin. Do you feel betrayed?

Edouard de Rothschild.The torque-Laurent Joffrin-Nathalie Collin has improved the content and quality of Liberation, but as a fellow shareholder and chairman of the supervisory board of the newspaper, I am a reproach to have left to buy social peace without reforming the business . This is an opportunity for liberation can modernize and reform the house, whether its organization, operation, management.

A few months ago, you were considering a merger with Le Nouvel Observateur '…

As a shareholder, I'm not political and I observe from a distance, but I find that a squabble between Le Nouvel Observateur and Liberation is sterile, unproductive, when primaries will play within the Socialist Party and where major substantive discussions will be held on the left.

Your strategy for "Liberation" Will it change?

Le Nouvel Observateur is an aging institution.Today, a generation of readers is renewed. It is within this context that Nicolas Demorand joined Liberation as "publisher". A new "publisher" should be appointed shortly. We have some interesting candidates to succeed Nathan Collin. We will choose three to Bruno Ledoux, group Colbert Land, the daughter of Italian shareholder Carlo Caracciolo, and myself.

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New turmoil in the global market for education. The British group Aegis and French Ipsos confirmed Monday that it entered into discussions for the sale by the former to the latter its subsidiary Synovate market research. Exchanges are still at a preliminary stage. And the auction could climb. Recovered 500 million pounds (560 million), assets of Aegis are likely to interest other predators, starting with the giant German GfK study, who missed the takeover of TNS by WPP in 2008.

For Ipsos, engaged for fifteen years in the internationalization of its activities, the acquisition would enable Synovate to continue his race for size, rising to become world's third largest school, behind the U.S. and Britain Nielsen Kantar (WPP ), doubling the German GfK.It would strengthen its positions in Europe and North America, access to new markets like South Africa or Scandinavia, but also to double in size in Asia, Synovate has achieved 27% of its activity in 2010 and nearly 10% growth.

"We could also strengthen our role with our key customers in financial services, automotive or consumer," said Didier Truchot, Ipsos co-president and founder. The financial structure of the French group, which exceeded one billion euros in sales last year, allows him to consider this acquisition with cash of $ 150 million and a low debt ratio.

Possible dismantling

Remains to be seen what this operation for Aegis.Some analysts believe that the sale of Synovate, which represents 40% of the activity of the UK on a total income in 2010 of 1.46 billion pounds (1.68 billion euros), opened the way for dismantling. A scenario reactivated by the recent statements by Vincent Bollore, the group's largest shareholder with 26.5% stake, which now calls his participation purely financial investment, therefore intended to be sold. Having failed to bring Aegis of Havas, which is also the main shareholder, the French businessman could withdraw at encouraging the sale of Aegis by apartments. The transfer studies buckled, the media arm (Carat, Vizeum) could then concern several communication groups, including the French Publicis and Havas ….The two groups are no comments for now.

This hypothesis is more plausible that there are few synergies between the two branches of Aegis. Speculators are not wrong. At the announcement of discussions with Ipsos yesterday morning, the action of the British group has jumped from 7% to the London Stock Exchange, its highest level in four years.

Another scenario: Aegis could use the proceeds from the sale of Synovate to strengthen the media. The group wants to reduce its dependence on particular markets in Western Europe to grow in the U.S. and boost its digital business. In the first quarter, the media arm rose 10.1%, against an increase of 7.3% for Synovate.

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It will not open its gates on June 19 but has already set a record. For its 58th edition, bringing together the cream in Cannes global communication, the International Advertising Festival-Cannes Lions has 28,828 registered creative works from 90 countries, on Wednesday welcomed its organizer, the British media group Emap . It is beyond the record of 28,284 filings in 2008, before the crisis hit the sector the following year.

Good barometer of the vitality of the industry, the number of subscribers increased by 19% compared to last year. The biggest battalions of candidates to the lions, the trophies awarded for the best campaigns judged by professionals, always come from the United States (4045 work), the largest market worldwide, followed by Brazil (2647), Germany (1971 ), the United Kingdom (1922) and France (1617).Outside of Brazil, now two years since the new Mecca of global advertising giant, emerging markets, including Asia (Hong Kong, Thailand, Indonesia …) continue to increase their presence. India, for example, topped the 1000 campaigns listed.

Inflation in the number of categories continues with a new competition created, that of creative effectiveness (Creative Effectiveness). A prize for the best performance (Craft) was launched last year. A total of thirteen categories are represented in traditional communication (film, press, billboards, radio …) but also in the non-media (direct marketing, event management, integrated marketing …). In quantity, online advertising devices (e million) close behind the TV commercials of thirty seconds (movie lions).Unlike last year, all categories are progressing, including PR lions, which outweigh the best features of public relations, design or lions in the design professions.

La Croisette expects about 8,000 professionals. Eight French judges involved in the development of the charts, including the boss of the world creation of Publicis, Olivier Altmann, jury view, Chris Garbutt Creative Director of Ogilvy France, the film jury, and Jean-Marie Dru Chairman of TBWA world juror from the first edition of Creative Effectiveness prices.

France in force

The 81 agencies participating French try to do better in 2010, where they had won 40 lions.For this edition, they appear to have regained its appetite, as they have records in 1617, against 931 last year, according to the Association of communication agencies (AACC), which also were 200 certifications , against 140 in 2010. The largest category is disputed by the French press (472 papers presented), followed by the display (271), Web Campaigns (210) and movies (153).

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