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Four major French media have joined forces to create the first private marketplace the ability to market, real-time auction, unsold advertising space on their websites. Before the rise of brokers in digital banners, boards Amaury Media, FigaroMedias, Lagardère, and TF1 Advertising Advertising AdMediaPremium have created their own platform to market these advertising formats on the Internet. The goal is to have a structure with a critical size. "We will offer media agencies and advertisers a platform that will combine power and premium content," says Constance Benqué, Chairman of Lagardère Advertising. Indeed, the four founding members show an audience of 22 million unique visitors per month and a stock of 3 billion web printing.

"It's a strong initiative and structuring. It reflects the desire of large media companies to restore value to their advertising, "said Laurent Solly, CEO of TF1 Advertising. Specifically, the four media sign a management contract with exclusive AdMediaPremium for marketing their inventories. "But this structure is also open to all other media sites premium. They will receive exactly the same commercial terms as founding members. We guarantee it, "says Pierre Conte, Deputy Managing Director and Group President of Figaro FigaroMedias.

AdMediaPremium, which will employ eight people, will also aim to collect and manage data of Internet users. In the digital world, data are valuable assets to sell off it would be detrimental to external actors.

Haute couture and ready-to-wear

On the site of a major media, advertising rates vary from 1 to 10 according to the hearing of the pages. The home pages of sites and themes are vertical slots super premium marketed directly governed by high tariffs. These pages represent a minor amount of inventory (15-20%) but the overwhelming majority of revenues. AdMediaPremium aims to market the locations of the second category – the many pages that have yet beautiful hearings – and the third category for pages that the depth of a site but are struggling to be marketed by the governed. These inventories are generally outsourced to brokers who sell to advertisers amid a flood of millions of other Web pages of any site. Logically, this vast inventory loses value.

"On the digital marketplace, there are two worlds: one specific, on which our advertising may practice is refocused on the speech marks, through special operations or video. The other world, the volume of highly qualified, is automated and marketing through market places. With our Adexchange, we will control both haute couture and ready-to-wear, "says Constance Benqué.

"It's because we want to enhance the premium character of our audience that we decided to launch AdMediaPremium. The four media partners are leading digital and provide coverage to 76% of AB +, "says Marianne Siproudhis, President of Amaury Media. "Our ambition is to represent by 2015, 25% of the market for auction banner ads. A market that weighs 200 million euros, "she explains.

"We are convinced that the French media groups must come together around this project deal with world leaders," says Martine Hollinger, president of TF1 Advertising.

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If the information in the Journal du Dimanche are confirmed, the football lovers will applaud, but Canal + déchantera. The newspaper, al Jazeera, which is expected to launch its two sports channels in May or June, could offer a monthly subscription fee "of 12 to 13 euros." Much less than the estimates that were circulating lately, between 20 and 25 euros. And unless the subscription to Canal + at 39.90 euros per month … without Foot +.

The names of these two French channels remain secret, but they could be called "Bein a Sport" and "Bein Sport 2", which can not translate "Be in the sport." So low a rate would be the bargain of Al Jazeera, which has earned,'' with obtaining some of the Ligue 1, Champions League and Europa League, a real place in the dissemination of football in France. Whatever the final verdict of the subscription price, which is currently still negotiating with broadcasters, the director of Al Jazeera Sport France, promised a "very attractive price, below market price."

This is necessary because the fans of round balloons will find in offering al Jazeera Sport to complement the supply of Canal +, which will provide two posters of missing Ligue 1 per day. However, Al Jazeera appears to have won a range of content much higher than it has announced yet. If the Qatari channel has denied having obtained the rights to Euro 2012 and 2016, she would have bought the rights to the Spanish league (still held by Canal +), and is in advanced negotiations for the German Bundesliga and Italian Serie A. And may soon get ahead of the London Olympics.

The first string, called Premium, should disseminate the main posters, said the JDD. While the latter "should provide about 30% exclusive content, the rest are reruns of the first."

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While France, Italy and Germany are found in mini-summit in Strasbourg, Portugal is once again in the viewfinder of the rating agencies. Fitch downgraded one notch Thursday note of Portugal, from BBB-to BB +, together with a negative outlook. This decision made the downgrades of Portuguese debt the Safe investments to that of "rotten" or "risky".

"The deep deficit, high debt of all sectors of the economy and poor prospects for growth mean that the country will benefit more than qualified to hold a note type of investment, '" Fitch said in a statement . Portugal should address, according to projections by the agency, in a deep recession in 2012 with a decline in activity of 3%.

Among the areas of concern, the rating agency notes the debt of public enterprises."They have been the cause of upward revisions of the State debt and deficit figures, said Fitch. In this context, we expect a significant risk that new measures were announced in 2012. "Portuguese banks in turn will require a recapitalization, according to Fitch. They are strongly weakened by the debt crisis in Europe and amenable to private sector (firms and households), the most indebted in Europe, said the agency.

A 2012 budget "balanced"

Fortunately, according to Fitch, the Portuguese government is doing well. "The deficit target of 5.9% will be achieved this year, albeit with exceptional measures" and not reproducible in 2012, the agency notes. The 2012 budget, which targets a deficit of 4.5%, is "well designed," she continues. It contains substantial cuts in spending, including retirement pensions and salaries of civil servants.

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Nearly 5 million viewers in three weeks in France. The film "The Adventures of Tintin: Secret of the Unicorn" by Steven Spielberg a hit. Last week, it was maintained in the second position of the French box office phenomenon behind the "untouchables", with a total of 4,740,885 fans for 850 copies in distribution. This success also benefits comics payday loans with no fax. The adventures of the little reporter created by Hergé snapped up like hotcakes in bookstores. "Our sales have doubled in French in October, about 200,000 albums, 100,000 against an average for a good month," says one by Casterman, the publisher of Tintin history that holds worldwide rights.

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The government wanted to know the outcome of EU summit Wednesday evening, presented as crucial for the future of the euro area, prior to revise downward its growth forecasts. Despite the success of the meeting of the seventeen member countries of the euro area, which found the night of Wednesday to Thursday an agreement to stem the crisis at the moment on the Old Continent, the head of state n has been recognized that the Thursday night: the economy would not be up to expectations next year.

Until then, Bercy expected a GDP growth of 1.75% in 2012. But since the beginning of summer, the situation has deteriorated considerably. "For the sake of seriousness, we decided to lower our forecast to 1% next year," said Nicolas Sarkozy, who is aligned and the assumption by our German neighbor.And, near the line thickness, on the average forecast of economists (0.9%).

To keep the deficit targets despite this deterioration – and this is the top priority – must be found "6-8000000000" euros in savings or additional tax revenue next year, said Chief of the state.

Nicolas Sarkozy has asked Prime Minister Francois Fillon, with Valérie Pécresse (Budget) and Baroin (Economics), floor of the copy. And this new austerity program will be announced "in ten days," just after the G20 which takes place in Cannes.

What is certain is that "we must spend less on operating and investment to support growth (…).What we're announcing is not the rigor is the careful management ", insisted the president.

Without going into details of the options considered, the president said he did not intend to "increase the action" but "favor those that will strengthen the competitiveness" of the French economy. The executive knows that he can no longer take the risk of asphyxiating the remaining activity by a strict discipline, which would result in a tightening of the French.

No general increase in VAT

Why Nicolas Sarkozy has already categorically excluded "a general increase in VAT" which "would affect the purchasing power." "Francois Fillon did not propose, I have already spoken with him," he said.But calling for a tax harmonization with Germany, the president did not rule out the idea of ​​raising the reduced rate (set at 7% across the Rhine at home against 5.5%) or the introduction of an intermediate VAT rate (between 5.5% and 19.6%) for products now subject to a reduced rate (catering, building …)

It announces clearly no "social VAT" – renamed "VAT antidélocalisation" to the UMP – hypothesis was raised in the procession of the tracks in the study. He implicitly endorsed the idea but has returned to the next presidential debate "in a few months."

However, companies should be tapped. Address the tax differential between multinationals and SMEs is a carrier. It is almost assumed that the new austerity plan will include a surcharge of corporate tax targeted at large enterprises.And, probably in December.

The plan will also focus on public spending – including spending on health. "We will continue to find savings on expenditures that make all the difference (…). The operating costs should continue to be better managed, "said Valérie Pécresse in the wake. The budget minister was keen to point out that the government had already made 45 billion effort two years ago, "half in reducing tax loopholes, the rest in spending."

Some ministers argue for cuts in spending this time represent half the effort (instead of one billion end of August, against 11 additional samples). Cleaving an option vis-à-vis the Socialist Party. But six months of the presidential, that is precisely what the government seeks.

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A reversal? 3D movies, which have attracted a global craze with the release of Avatar two years ago, no longer win the accession with the French public. This is the conclusion of a survey conducted by the online trade magazine Le Film French, and Allociné UP3D this summer with a sample of 11,867 respondents aged 15 to 64. Against all odds, the audience would have preferred to see 80% 2D 3D movies … because of the price (35%), discomfort glasses (25%), the images are too dark (15%) or the migraine (15%) or simple rejection of the 3D (10%), the study said. Even better, viewers have seen impose regret this format and not being able to only 27% choose to see the film in 2D.

Moreover, only 20% of viewers are satisfied with the quality of 3D against 57% who are not.Finally, the audience was quick to tell the difference between films shot in 3D directly and adjustments made after a shooting in 2D. 40% of respondents are low marks for quality movies converted to 3D in extremis.

Debate raging in the big Hollywood studios

The Médiamétrie, which just made the trade magazine Cinema side a study on the digitization of cinemas, also notes "that public disaffection for 3D and shortness of admissions." But stresses Aurélie Rix, director of the film to Médiamétrie, "operators are still in the 3D and digital opportunity to bounce back by opening their screens with other forms of entertainment and projections such as concerts or sporting events.Enough to return to the class rooms of viewers who had abandoned the big screen. "

Film Studies and French Médiamétrie fall even more steeply that the debate has raged all summer in the big Hollywood studios face the same public resistance which gradually moving away from 3D screens to return to the conventional screen. In its edition of August 12 the very serious Wall Street Journal noted that if 70% of revenues from Alice in Wonderland 3D projections came in 2010, however, 57% of viewers were content to the 2D projection of the last Harry Potter Business Card Holders. There were only 45% choose the 3D much for The Green Lantern and Kung Fu Panda, and 47% for the last Pirate of the Caribbean.In comparison, Avatar, despite the lack of 3D displays of the time, had achieved 75% of its revenue projections through 3D.

Minimize the reversal of consumers

This loss occurs even Hollywood has doubled its number of 3D productions for 2011 compared to the previous year. As many as 16 films planned for this year. Not least because the three main sponsors of the American cinema – Francis Ford Coppola (Twixt), Martin Scorsese (Hugo) and Steven Spielberg (Tintin and the Secret of the Unicorn) – announced rotate in 3D. Not to mention that Ridley Scott is preparing its new Alien, named Prometheus. They try to minimize this reversal of consumers claiming the quality of films.In essence, they recall that a bad movie is always a bad film and even 3D viewers the sanction as such.

Add to this the fact the United States the number of cinema admissions fell by 9% over the first six months of the year and the animated films, privileged territory of the 3D n ' have much more coast than in the past. Rio de la Fox, Paramount and the Rango Hop Universal have jointly made fewer entries than Shrek 3, four years ago, noted the New York Times last May.

What lead to the skepticism of financial markets, the Wall Street Journal, the stock market would have penalized companies specializing in 3D technology, such as RealD. All indicators that are forcing studios to rethink their strategy for production and slow down.Bad news for manufacturers of 3D TV, 3D content eager to boost their sales to come.

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Time to pay the bill has come. The Federal Housing Finance (FHFA) has filed Friday in New York a complaint for fraud against the banks it considers responsible for the subprime crisis. In the end, it is not twelve, as originally announced by the New York Times, but seventeen institutions (ten U.S. and seven foreign) that are affected by this complaint. Among them, the French bank Societe Generale.

Nearly $ 200 billion of securities

The FHFA criticizes all of these institutions have sold financial products backed by mortgages on the two parastatals of mortgages Fannie Mae and Freddie Mac, between 2005 and 2008. At the time, the banks had facilitated access to loans of U.S. households to recruit new customers and sell homes often too expensive betting on rising prices.The system had finally collapsed during the summer of 2008, taking with it Fanny Mae and Freddie Mac.

The FHFA estimate that the seventeen banks have concealed certain characteristics of the securities they sold, including lying about reality checks on the creditworthiness of borrowers households. "The complaints allege violations of federal law governing financial assets and rights (common law) in the sale of securities backed by residential mortgages designed by these institutions," said the FHFA.

All the losses by the two organizations, which then 40% of the outstanding loans granted to the United States is estimated at 30 billion.Placed under public guardianship, Fannie Mae and Freddie Mac have so far cost $ 170 billion to American taxpayers.

The FHFA was assessed for each of the banks in the dollar amount of securities sold to two giants of credit (see box). In total, nearly $ 200 billion of securities that were sold. Most involved, the JPMorgan U.S. (United States) would have sold itself for more than $ 33 billion of securities. Societe Generale for its part would have yielded $ 1.3 billion.

"Fannie and Freddie knew"

The complaint of the Federal Agency is expected to lead to negotiations and a financial agreement to avoid a trial. In all cases, the procedure could be very expensive institutions in question, particularly in the largest U.S. bank by assets, Bank of America.The group should in fact not only defend his own actions, not the worst according to the FHFA, but also the mortgage lender Countrywide and investment bank Merrill Lynch, bought in 2008 payday advance. Last June, the U.S. bank said it had agreed to pay $ 8.5 billion to end the prosecution of several investors and intended to spend an additional provision of $ 5.5 billion to clear the situation with Freddie Mac and Fannie Mae. The Wall Street Journal fell when it was the agreement to compensate the largest ever signed. The group also announced on the night of Friday to Saturday it plans to reduce its workforce by 10%, equivalent to the elimination of 30,000 positions.

The defensive line of Bank of America today is that Fannie and Freddie knew very well what they were doing."They said they understand the risks" and "now seek to hold other market operators to be responsible for their losses," the group said in a statement.

Regarding the French bank Societe Generale, no figures were given, but the injury is considered "important" by the Federal Housing Finance.

Amount of securities sold by banks

1. JPMorgan (USA): more than $ 33 billion

2. Royal Bank of Scotland (UK): more than 30.4 billion

3. Countrywide (United States, Bank of America): about 26.6 billion

4. Merrill Lynch (United States, Bank of America): more than 24.9 billion

5. Deutsche Bank (Germany): more than 14.2 billion

6. Credit Suisse (Switzerland): over 14.1 billion

7. Goldman Sachs (USA): more than 11.1 billion

8.Morgan Stanley (USA): more than 10.6 billion

9. HSBC (UK): more than 6.2 billion

10. Ally (USA, formerly GMAC): over 6 billion

10. Bank of America (USA): over 6 billion

12. Barclays (UK): about 4.9 billion

13. Citigroup (USA): over 3.5 billion

14. Nomura (Japan): more than 2 billion

15. Societe Generale (France): nearly 1.3 billion

16. First Horizon (USA): 900 million

17. General Electric (USA, parent company of GE Capital): 550 million

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Caution on Asian stock markets Friday. And for good reason, investors are waiting with some anxiety the president's speech to the U.S. central bank, Ben Bernanke, the outlook for the U.S. economy. The markets had a first look Thursday with the increase in weekly jobless claims in the United States. They are very careful before publication at 14:30 (French time) the second estimate of GDP for the second quarter could be revised down by 0.2 point to 1.1%.

Meanwhile, the Asian financial centers are clearly hesitant and have not adopted the same direction. Thus, while the Nikkei in Tokyo Stock Exchange gleans some points (0.13%) to 8783.99 points, retreating Chinese stock markets: the Hang Seng in Hong Kong was down 0.21% to 19,710.10 points and the Shanghai CSI 300 lost 0.89% to 2877.99 points.

Japanese Prime Minister resigns

Also in Japan, criticized for his hesitation and awkwardness to the disaster caused by the earthquake and tsunami of March 11, Prime Minister of Japan, Naoto Kan, has resigned as chairman of the Democratic Party of Japan, according to media Japanese payday loans. And therefore of his duties as head of government.

On the macroeconomic front, the consumer prices in Japan rose 0.1% in July after a revised 0.2% decline in June.Analysts on average expected a further decline of 0.1%.

On the other Asian financial centers, the trend is mixed if the Taiwan TAIEX gains 0.40% at 7440.37 points, the Kospi in Seoul was up 0.47% to 1772.80 points, the BSE Sensex 30 advance 0 , 12% to 16,165.70 points, the S & P / ASX 200 was down 0.28% to 4200.90 points and the FTSE Straits Times lost 0.71% to 2746.10 points.

Oil not very active

Oil prices were mixed Friday morning during electronic trading in Asia, in a sluggish market, before the highly anticipated speech of the head of the U.S. central bank (Fed). In morning trading, a barrel of "light sweet crude" for delivery in October gave 10 cents to 85.20 dollars per barrel of Brent North Sea crude for October delivery took 19 cents to 110.81 dollars.

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The political crisis of the Maghreb countries, boosting the number of tourists to France this summer, benefits the station. "We see a strong recovery in passenger traffic in France since mid-May," said David Azema, deputy director general strategy and corporate finance. After a difficult start to the year, hit by ongoing work on the network, the TGV of domestic activity recovered in the second quarter, with sales up 4.5% at end June The trend was more spread earlier this year. Throughout the first half, the station achieved a sales increase of 9.5% (6.1% at constant perimeter and constant exchange rates), to 16.3 billion euros. Firmly committed to a recovery plan of its accounts by 2015, it increased its operating margin to 8.4% (against 6.8% at end-June 2010). For the record, she has set a minimum of 10% in 2015."The accounts of the first half showed that we are on track, says David Azema. We do what we said, with the obsession of a return to a satisfactory level of profitability to cover investment needs essential to the quality of service and development. "

In one year, SNCF has stabilized its level of debt (8.7 billion euros) and increased its net profit group share of 478 million euros to 558 million, mainly due to the improvement in profit Financial.

The company is now able to self-finance 92% of its investment. During the first six months, it has invested 1.3 billion euros ($ 1.1 billion from its own funds). A 80%, this is the purchase of equipment (43 TER trains, 20 trains Francilien, 4 TGV trains, 26 locomotives …).

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In this July 14, time is not at the party to the Paris Bourse. While markets were able to recover, both in Europe and the United States, the problems of sovereign debt are the plunge again. The CAC 40, which started on a steep decline of 1.05% to 3754.57 points, stagnating at this level. At mid-session, it loses 1.21% to 3747.23 points. Same movement in the rest of Europe: the London Stock Exchange was down 1.07% to 5843.50 points and the DAX index of the Frankfurt Stock Exchange lost 0.89% to 7203.33 points.

Last night, the rating agency Moody's has attacked the United States. She threatens to lose its triple A country in the coming weeks if Congress fails to reach an agreement to raise the ceiling on the national debt. Failing such agreement, the U.S. could miss some payments on government bonds in circulation, she says.Moody's became the first of the three major rating agencies to place the note under review with the U.S. risk of a downgrade. Before that, the Fed chairman Ben Bernanke had been very concerned about. He reiterated Wednesday that "a failure of the United States on its debts, or its commitments to its own citizens, would create a major crisis."

This warning shot accentuates Moody's concerns over debt problems in Europe. Last night also, Fitch downgraded the sovereign rating three notches to Greece, CCC, B + cons before, dangerously close to the category of issuers insolvent. The euro zone continued for its part to be divided on the question of a possible failure of Greece, which should ultimately be decided next week at a summit of heads of state and gouvernemnet the 17 countries of the euro.

Proof of the strong market stress, Italy on Thursday issued nearly 3 billion euros of bonds maturing in 2016 and 2026 interest rates have reached record levels (4.93% for securities due 2016 and 5.90% for those maturing in 2026).

Inflation has stabilized in the euro area

In this turbulent macroeconomic environment, the indicators of the day should not influence investors. Inflation remained stable in June in the euro area to 2.7% year on year, as in May, said Thursday the EU statistics office Eurostat confirmed its preliminary estimate. Overseas are expected retail sales, the weekly jobless claims and business inventories.

On the currency side, the euro gained ground against a dollar under pressure after a warning from the rating agency Moody's. The single European currency is worth 1.4224 dollars against 1.4153 dollars last night.Oil prices are without direction, a barrel of "light sweet crude" for delivery in August lost a cent to 98.04 dollars while that of Brent North Sea crude for delivery the same takes 14 cents to 118.92 dollars.

Values ​​to follow

Banking

Degradation of Greece and the threat to the United States stirred sector. Societe Generale (-2.35% to 35.14 euros), Credit Agricole (-2.20% to 8.76 euros), Natixis (-2.02% to 3.20 euros), AXA (-1.53 % to 13.80 euros) and BNP Paribas (-1.51% to 45.81 euros) are all in dark red.

Stallergènes: 2.73% to 53 euros

The laboratory has revised upward Wednesday its annual target of revenue after a first half marked by a growth of 10% despite a disturbed environment.

BioAlliance Pharma: 1.68% to 5.45 euros

The group announced Wednesday that two of its drugs in development each had entered a new phase with the regulator allowing the biotechnology company to confirm the schedule announced for these two products.

Air France: -1.39% to 9.45 euros

Two minority unions of pilots, SPAF and Alter, called for a strike from 29 July to 1 August to express their disagreement with the draft "bases province" of the company.

Lafarge: 0.25% to 39.73 euros

The group announced Thursday a plan for disposal of plaster activities in Europe and South America for 1 billion euros.Lafarge says is in exclusive talks with the group Etex, based in Belgium.

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