It will not open its gates on June 19 but has already set a record. For its 58th edition, bringing together the cream in Cannes global communication, the International Advertising Festival-Cannes Lions has 28,828 registered creative works from 90 countries, on Wednesday welcomed its organizer, the British media group Emap . It is beyond the record of 28,284 filings in 2008, before the crisis hit the sector the following year.
Good barometer of the vitality of the industry, the number of subscribers increased by 19% compared to last year. The biggest battalions of candidates to the lions, the trophies awarded for the best campaigns judged by professionals, always come from the United States (4045 work), the largest market worldwide, followed by Brazil (2647), Germany (1971 ), the United Kingdom (1922) and France (1617).Outside of Brazil, now two years since the new Mecca of global advertising giant, emerging markets, including Asia (Hong Kong, Thailand, Indonesia …) continue to increase their presence. India, for example, topped the 1000 campaigns listed.
Inflation in the number of categories continues with a new competition created, that of creative effectiveness (Creative Effectiveness). A prize for the best performance (Craft) was launched last year. A total of thirteen categories are represented in traditional communication (film, press, billboards, radio …) but also in the non-media (direct marketing, event management, integrated marketing …). In quantity, online advertising devices (e million) close behind the TV commercials of thirty seconds (movie lions).Unlike last year, all categories are progressing, including PR lions, which outweigh the best features of public relations, design or lions in the design professions.
La Croisette expects about 8,000 professionals. Eight French judges involved in the development of the charts, including the boss of the world creation of Publicis, Olivier Altmann, jury view, Chris Garbutt Creative Director of Ogilvy France, the film jury, and Jean-Marie Dru Chairman of TBWA world juror from the first edition of Creative Effectiveness prices.
France in force
The 81 agencies participating French try to do better in 2010, where they had won 40 lions.For this edition, they appear to have regained its appetite, as they have records in 1617, against 931 last year, according to the Association of communication agencies (AACC), which also were 200 certifications , against 140 in 2010. The largest category is disputed by the French press (472 papers presented), followed by the display (271), Web Campaigns (210) and movies (153).
ALSO READ:
"Cannes Lions is an unmissable"
"Rewarding Campaign Releases" rewarding reading »
"Evian, the most effective ad of the year
Filed under: economic, economy, features, international, news by admin Comments Off