France 2 is considering a "Grand Journal" - April 13, 2011
Surfing the good performance of its JT 20 hours, and conjure the poor performance of its "prime time". On this puzzle board for several weeks France 2. In the head of France Televisions group of strategists like Bertrand Mosca (the deputy director for programs), or Emma Guilbart (Deputy Director for Programs), the idea of mixing in a single program time slot of 19 hours 20 hours 30 is gone far enough. However, the project is not yet mature enough for the start of 2011.
However, the chain does not refine the draft for September 2012, after the presidential election. The project draws heavily on the model of Canal + and its "Grand Journal", installed several years.Original concept in France, it is more usual in the Anglo-Saxon fond of this mix between information and entertainment, in other words, professional jargon, "infotainment". The "Grand Journal" shows at least an average audience share of 6.9% with peaks up to 14% as on March 25 and works miracles on the target of AB +, the fact that the leaves more seduced by JT France 2.
Invent other appointments
If France 2 JT is resistant to the fragmentation of audiences, however, its slice of prime-time suffers and is only 12% audience share, significantly below the average of the chain oscillates around 15%. For its part, the newscast is led by David Pujadas stable from year to year, with 20% audience share.
One of the weekend hosted by Lawrence Delahousse attracts more viewers between the first quarter since 2010 and that of 2011, they rose from 4.8 to 5.3 million. A feat for a historical chain. 2 France intends to surf the large image regilded clearinghouse cash till payday. But the group also made this observation: the consumption of information is changing. The offer of helping DTT, viewers are used to consume the news continuously on free channels like BFMTV or i-Tele. This means that the time of High Mass will be gone one day and he must invent other appointments.
A tricky business
But the leaders of France Televisions, the matter is delicate. Chairman, Remy Pflimlin intends to preserve the hearing of the "19/20" on France 3, a strength of a chain fall.Time, the possibility of reversing the brackets national and regional information was discussed. But not retained. Moreover, it is not certain that advertising terms, divest itself of the household under 50 years to be interested only in the target smaller senior is a good deal. In addition, the project has stumbled on the name of the presenter: Should we extend the empire of David Pujadas or encouraging the development of Laurent Delahousse? The sounds on the latter's departure for TF1 would have served and contributed to freeze the record. Finally, all this is the fact that France 2 has become the standard for information and even as regards the political debate. The chain is trying to preempt an image that previously clung instead to TF1, "says a boss of a competing network.One year after the presidential elections, France Televisions would rather not take chances.
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