Tuesday, Alexander Pugachev, owner of France Soir, Christiane Vulvert ousted the Branch delegate daily. The latter provides that it had decided to leave his role as representative office due to lack of information on the sustainability of the newspaper. Alexander Pugachev esteem he had lost confidence in her. He says he will continue to invest to get the daily balance. A new formula of France-Soir is scheduled for January.
LE FIGARO. – Why did you delegate your DG sacked yesterday, Christiane Vulvert?
Alexander Pugachev. – I put an end to his corporate office because I lost confidence. First, we had differences on the functioning and management of the company. More importantly, Christiane Vulvert preparing a new round without my knowing. She had made contact.
The financial situation of the newspaper went wrong?
No.We do not have more debt than it was six months or a year. France-Soir has no bank debt. We have 1 million of payables and 1 million more arriving later in maturity. We have, in addition, 1 million euros in cash.
You owe money to AFP …
We have an unpaid bill on 139,000 euros. Since last March, the bill of AFP was multiplied by three or four, because their rates are calculated based on sales of the newspaper. An appointment is made to review the terms of our contract. However, we are current on all past due invoices with AFP.
How much are the monthly losses?
About 2 million. I put money each month in the current account. Wednesday in the works, I reassured employees. I will continue to put money into the needs of society.I do not need to give guarantees. For it is my company and my interest is that France-Soir works and earns money.
At what point is your mailing equilibrium point?
We do not lose more money with a paid circulation of 150,000 to 170,000 copies and weak advertising revenues. I aim to balance the company in 2012.
How much have you invested since the takeover of the title in January?
My investment is 50 million euros and I'll still invest 20 million in the new formula. Everything indicates that we invest in the future.
The group's difficulties of your father, Sergei Pugachev, Russia pose a risk to your money?
No way. My father always other activities, and I personally have the money necessary for the development of France-Soir.
Dissemination of 76,000 copies, is far from the 150,000 expected.Getting there?
We will launch a new format in January, which will make a France-Soir tabloid and public. I never had the intention to make a daily "trash." We've already won 21,000 readers on our competitor now in France. But, personally, I'm still disappointed with the current content. We have therefore strengthened the newsroom with the arrival of Remy Dessart, as editor, and Airy Routier, Frederic Helbert and Philippe Duroux, and we're going to hire another dozen journalists. We also hired the firm Casas, who has worked for major dailies to the strange, the new model.To reach the 150,000 copies, we will resume a campaign of TV ads and display of newspapers and put more points of sale.
Will you increase the selling price of 50 cents today?
For now, no. But we are studying the new scales of Presstalis to see what this will change.
Will you reduce the book devoted to horse racing?
We're doing a test in the PACA region with a single page against eight normal horse. Results are pending. In the past, we had 10,000 loyal readers in the book horse, and they are still there. But the 65,000 new readers are not looking for this content. Moreover, dissemination of press horse is much lower, and since the launch of paris online sports predictions are widely available on the Internet.A reduction of the Paging horse would save several million euros per year.
Do you have an Internet strategy?
Yes, our new website will also be released in January. Currently, our audience is limited to 1 million unique visitors.
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