The global wine market falling by 3.6% - March 31, 2010
For the first time since the beginning of this century, the global wine market declined in 2009. According to statistics released Tuesday by the International Organization of Vine and Wine (OIV), international trade reached last year's 86.1 million hectoliters (hl), a decrease of 3.6% compared to 2008. "Spared so far by the economic crisis, the global wine market marks a regression in 2009, mainly due to significant declines in demand in major producing countries, consumers and importers," said Federico Castellucci, Director General OIV.
In detail, countries like France, the world for drinking and two for production behind Italy, have seen their demand down by 2.9% and 6.4%. In Europe, Spain, which recorded the largest decline with a fall of 11.6% of consumption (11.3 million hl 29.9 million hl cons in France).Together, these countries account for nearly 47.2% of world production and 28% of demand.
In addition to the crisis there in these countries a change in buying habits, the wine becomes a festive drink but is less consumed with every meal online payday advance. Particularly among the young, who prefer beer or other alcoholic beverages or not.
The "bulk" has the wind in its sails
Producers in these countries could catch up to date on their exports … But the application of some of the biggest importers like Germany or Great Britain (respectively 8.6% and 5.4% of world consumption), also fell last year, 2.4 % and 6%. "Again, the influence of the crisis has reduced demand in the importing countries," says Federico Castellucci.
However, the picture is not entirely black.International trade in wines still represent a significant share of world consumption of wine in 2009, or 36.4%. "This means that more than 3 bottles and a half out of 10 are consumed outside their country of production during the year 2009," says the official. This is especially the bulk (the "Cubis") that took the wind in its sails in 2009. "A pink variety, sold in bulk, the wine of the future in terms of sales," cartoon Federico Castellucci.